EUR 6,00
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Librería: medimops, Berlin, Alemania
EUR 6,79
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Idioma: Alemán
Publicado por Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Dordrecht, 2019
ISBN 10: 3658251077 ISBN 13: 9783658251079
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Original o primera edición
EUR 18,31
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Dieses essential will Praktikern, die keine eigene Marktforschungsabteilung haben, einen einfachen Leitfaden an die Hand geben, um kleinere qualitative Forschungs- und Marktforschungsprojekte eigenstaendig zu planen und durchzufuehren. Sowohl in der akademischen Forschung als auch in der Industrie wird die qualitative Forschung noch kritisch betrachtet, oft fehlen die Kompetenzen zur Durchfuehrung qualitativer Marktforschungsstudien. Dass qualitative Forschung als Marktforschungsmetode durchaus berechtigt ist und wie man qualitative Studien durchfuehrt, soll dieses Buch verdeutlichen. Dieses essential will Praktikern, die keine eigene Marktforschungsabteilung haben, einen einfachen Leitfaden an die Hand geben, um kleinere qualitative Forschungs- und Marktforschungsprojekte eigenstaendig zu planen und durchzufuehren. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: California Books, Miami, FL, Estados Unidos de America
EUR 34,16
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Springer Nature Switzerland AG, CH, 2026
ISBN 10: 3032227577 ISBN 13: 9783032227577
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 37,35
Cantidad disponible: 8 disponibles
Añadir al carritoHardback. Condición: New. In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.
Librería: CreativeCenters, Peoria, IL, Estados Unidos de America
EUR 33,97
Cantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 20,84
Cantidad disponible: 15 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Springer Nature Switzerland AG, CH, 2026
ISBN 10: 3032227577 ISBN 13: 9783032227577
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 40,29
Cantidad disponible: 8 disponibles
Añadir al carritoHardback. Condición: New. In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 21,88
Cantidad disponible: 15 disponibles
Añadir al carritoCondición: New.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 44,80
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 170 pages. 5.83x0.44x8.27 inches. In Stock.
EUR 33,29
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 75,55
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 32,05
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. German language. 8.39x5.83x0.63 inches. In Stock.
EUR 42,83
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 71,56
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New.
EUR 38,33
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
EUR 28,41
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Springer Nature Switzerland AG, CH, 2026
ISBN 10: 3032227577 ISBN 13: 9783032227577
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 49,52
Cantidad disponible: 8 disponibles
Añadir al carritoHardback. Condición: New. In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.
EUR 45,38
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 41,58
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.
Idioma: Inglés
Publicado por Springer Nature Switzerland AG, CH, 2026
ISBN 10: 3032227577 ISBN 13: 9783032227577
Librería: Rarewaves.com UK, London, Reino Unido
EUR 49,51
Cantidad disponible: 8 disponibles
Añadir al carritoHardback. Condición: New. In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.
EUR 37,96
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 45,08
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Brand New. 150 pages. German language. 8.26x5.82x8.27 inches. In Stock.
Idioma: Alemán
Publicado por Springer Fachmedien Wiesbaden, 2024
ISBN 10: 3658454113 ISBN 13: 9783658454111
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 59,29
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Dieses Buch liefert einen Einblick in die theoretischen Grundlagen des minimalistischen Konsums. Durch die Analyse von 20 Tiefeninterviews mit Minimalisten und die Integration neuester wissenschaftlicher Erkenntnisse entsteht zunaechst eine praezise datenbasierte Definition dieses Lebensstils. Es werden nicht nur die Motive, die Menschen zu einem minimalistischen Lebensstil bewegen beleuchtet, sondern auch die Auswirkungen auf ihr persoenliches Wohlbefinden, ihre allgemeine Lebenssituation (z. B. Arbeit, Familie, soziales Umfeld), ihr Kaufverhalten sowie ihre finanzielle Situation herausgearbeitet. Die Autorinnen schliessen mit praxisrelevanten Handlungsempfehlungen fuer das Produktmanagement, Produktmarketing und die Personalabteilungen von Unternehmen. Es werden nicht nur die Motive, die Menschen zu einem minimalistischen Lebensstil bewegen beleuchtet, sondern auch die Auswirkungen auf ihr persoenliches Wohlbefinden, ihre allgemeine Lebenssituation (z. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 182,20
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 224.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 180,17
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 218 pages. 8.75x5.75x0.50 inches. In Stock.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 196,83
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 224.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 202,69
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 224.
Librería: preigu, Osnabrück, Alemania
EUR 160,00
Cantidad disponible: 5 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Case Studies on Food Experiences in Marketing, Retail, and Events | Susanne Doppler (u. a.) | Taschenbuch | Englisch | Woodhead Publishing | EAN 9780128177921 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Idioma: Alemán
Publicado por Springer Fachmedien Wiesbaden, Dordrecht, 2019
ISBN 10: 3658251077 ISBN 13: 9783658251079
Librería: AussieBookSeller, Truganina, VIC, Australia
Original o primera edición
EUR 28,15
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Dieses essential will Praktikern, die keine eigene Marktforschungsabteilung haben, einen einfachen Leitfaden an die Hand geben, um kleinere qualitative Forschungs- und Marktforschungsprojekte eigenstaendig zu planen und durchzufuehren. Sowohl in der akademischen Forschung als auch in der Industrie wird die qualitative Forschung noch kritisch betrachtet, oft fehlen die Kompetenzen zur Durchfuehrung qualitativer Marktforschungsstudien. Dass qualitative Forschung als Marktforschungsmetode durchaus berechtigt ist und wie man qualitative Studien durchfuehrt, soll dieses Buch verdeutlichen. Dieses essential will Praktikern, die keine eigene Marktforschungsabteilung haben, einen einfachen Leitfaden an die Hand geben, um kleinere qualitative Forschungs- und Marktforschungsprojekte eigenstaendig zu planen und durchzufuehren. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.