Idioma: Inglés
Publicado por CAMBRIDGE U.P., CAMBRIDGE, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: Antártica, Madrid, M, España
EUR 30,00
Cantidad disponible: 2 disponibles
Añadir al carritoCartoné (tapa dura cartón). Condición: New. Estado de la sobrecubierta: Nuevo. 01. Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the laws conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. LIBRO.
Idioma: Inglés
Publicado por Cambridge University Press, Cambridge, 2022
ISBN 10: 1108841376 ISBN 13: 9781108841375
Librería: Any Amount of Books, London, Reino Unido
Original o primera edición
EUR 51,34
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. 8vo. pp xiv, 231. Original publisher's colour illustrated paper covered boards lettered white at spine.ISBN: 9781108841375 About fine.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
EUR 73,45
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Añadir al carritohardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: California Books, Miami, FL, Estados Unidos de America
EUR 147,45
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 132,80
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Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 149,56
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Añadir al carritoCondición: New. Introduces the emerging field of brand law and explores its interaction with the economics of modern branding. Editor(s): Desai, Deven R.; Lianos, Ioannis; Waller, Spencer Weber. Num Pages: 282 pages, 2 b/w illus. 6 tables. BIC Classification: 1D; 1KBB; LNCH; LNR. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 17. Weight in Grams: 550. . 2015. Hardback. . . . .
Idioma: Inglés
Publicado por Cambridge University Press CUP, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 187,16
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 190,60
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Añadir al carritoCondición: New. Introduces the emerging field of brand law and explores its interaction with the economics of modern branding. Editor(s): Desai, Deven R.; Lianos, Ioannis; Waller, Spencer Weber. Num Pages: 282 pages, 2 b/w illus. 6 tables. BIC Classification: 1D; 1KBB; LNCH; LNR. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 17. Weight in Grams: 550. . 2015. Hardback. . . . . Books ship from the US and Ireland.
EUR 193,76
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Añadir al carritoHardcover. Condición: Brand New. 264 pages. 9.25x6.25x0.75 inches. In Stock.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 181,80
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 249,52
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 143,64
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Añadir al carritoHardcover. Condición: Brand New. 264 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 148,94
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Añadir al carritoHardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Idioma: Inglés
Publicado por Cambridge University Press, Cambridge, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: CitiRetail, Stevenage, Reino Unido
EUR 149,22
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States. Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: moluna, Greven, Alemania
EUR 144,48
Cantidad disponible: Más de 20 disponibles
Añadir al carritoGebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explainin.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: Majestic Books, Hounslow, Reino Unido
EUR 197,26
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand 2 Illus.
Idioma: Inglés
Publicado por Cambridge University Press, 2015
ISBN 10: 1107103460 ISBN 13: 9781107103467
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 195,57
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. PRINT ON DEMAND.