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Dasu sriram (57 resultados)

  • Idioma: Inglés

    Editorial: McGraw Hill (edition 1), 2013

    0071809937 / 9780071809931

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    Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun

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    Condición: Usado - Bueno

    EUR 13,67

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Idioma: Inglés

    Editorial: McGraw Hill, 2013

    0071809937 / 9780071809931

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    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Condición: Nuevo

    EUR 28,50

    Envío por EUR 2,36 
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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: McGraw-Hill 7/17/2013, 2013

    0071809937 / 9780071809931

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    Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores

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    Condición: Nuevo

    EUR 30,95

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    Cantidad disponible: 5 disponibles

    Hardback or Cased Book. Condición: New. The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's Business. Book.

  • Idioma: Inglés

    Editorial: McGraw Hill, 2013

    0071809937 / 9780071809931

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    Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices

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    Condición: Usado - Como Nuevo

    EUR 29,32

    Envío por EUR 2,36 
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    Cantidad disponible: Más de 20 disponibles

    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: McGraw Hill, 2013

    0071809937 / 9780071809931

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    Librería: Redux Books, Grand Rapids, MI, Estados Unidos de AmericaRedux Books

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    Condición: Nuevo

    EUR 31,81

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    Cantidad disponible: 2 disponibles

    Hardcover. Condición: New. Hardcover. An unused, unmarked and unblemished copy.; 100% Satisfaction Guaranteed! Ships same or next business day.

  • Idioma: Inglés

    Editorial: McGraw-Hill Education - Europe, US, 2013

    0071809937 / 9780071809931

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    Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA

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    Condición: Nuevo

    EUR 33,38

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    Cantidad disponible: Más de 20 disponibles

    Hardback. Condición: New. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what's driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu an.…

  • Idioma: Inglés

    Editorial: McGraw-Hill Education, 2013

    0071809937 / 9780071809931

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    Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US

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    Condición: Nuevo

    EUR 35,00

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    Cantidad disponible: 2 disponibles

    HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: McGraw Hill, 2013

    0071809937 / 9780071809931

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    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

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    Condición: Nuevo

    EUR 32,26

    Envío por EUR 2,68 
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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: McGraw-Hill Professional 2013-08-01, 2013

    0071809937 / 9780071809931

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    Librería: Chiron Media, Wallingford, Reino UnidoChiron Media

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    Condición: Nuevo

    EUR 29,18

    Envío por EUR 5,96 
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    Cantidad disponible: 2 disponibles

    Hardcover. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Idioma: Inglés

    Editorial: McGraw-Hill Education - Europe, US, 2013

    0071809937 / 9780071809931

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    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

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    Condición: Nuevo

    EUR 37,08

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    Cantidad disponible: 1 disponible

    Hardback. Condición: New. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what's driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu an.…

  • Idioma: Inglés

    Editorial: The McGraw-Hill Company, 2013

    0071809937 / 9780071809931

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    Librería: Books Puddle, Woodside, NY, Estados Unidos de AmericaBooks Puddle

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    Condición: Usado

    EUR 34,20

    Envío por EUR 3,57 
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    Cantidad disponible: 1 disponible

    Condición: Used. pp. 288 1st Edition.

  • Idioma: Inglés

    Editorial: The McGraw-Hill Company, 2013

    0071809937 / 9780071809931

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    Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books

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    Condición: Usado

    EUR 29,88

    Envío por EUR 7,76 
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    Cantidad disponible: 1 disponible

    Condición: Used. pp. 288.

  • Idioma: Inglés

    Editorial: McGraw-Hill Education, 2013

    0071809937 / 9780071809931

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    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

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    Condición: Nuevo

    EUR 32,09

    Envío por EUR 6,00 
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    Cantidad disponible: 2 disponibles

    HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

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    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 39,34

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    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly whats driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu and Chase provide an excellent set of ideas for delivering emotional customer service experiences through systems and operations." -- Rodolfo Medina, Vice President, Marketing & Commercial, Rock in Rio"This book provides valuable insights to managing and molding the customer's emotional journey, leading to ultimate satisfaction and sustainable loyalty." -- Ali V. Kasikci, Regional Managing Director, Orient-Express Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive servic Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: McGraw Hill, 2013

    0071809937 / 9780071809931

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    Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de AmericaRomtrade Corp.

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    Condición: Nuevo

    EUR 39,71

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    Cantidad disponible: 1 disponible

    Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

  • Idioma: Inglés

    Editorial: The McGraw-Hill Company, 2013

    0071809937 / 9780071809931

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    Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios

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    Condición: Usado

    EUR 30,06

    Envío por EUR 9,95 
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    Cantidad disponible: 1 disponible

    Condición: Used. pp. 288.

  • Idioma: Inglés

    Editorial: McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

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    • Primera edición

    Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.

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    Condición: Nuevo

    EUR 34,26

    Envío por EUR 9,50 
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    Cantidad disponible: 2 disponibles

    Condición: New. . 2013. 1st Edition. Hardcover. . . . .

  • Idioma: Inglés

    Editorial: McGraw Hill, 2013

    0071809937 / 9780071809931

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    Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK

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    Condición: Nuevo

    EUR 30,66

    Envío por EUR 17,91 
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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: McGraw Hill, 2013

    0071809937 / 9780071809931

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    Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections

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    Condición: Nuevo

    EUR 36,90

    Envío por EUR 13,48 
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    Cantidad disponible: 2 disponibles

    Condición: New. In English.

  • Idioma: Inglés

    Editorial: McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

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    Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore

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    Condición: Nuevo

    EUR 43,00

    Envío por EUR 9,40 
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    Cantidad disponible: 2 disponibles

    Condición: New. . 2013. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

  • Idioma: Inglés

    Editorial: McGraw Hill, 2013

    0071809937 / 9780071809931

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    Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK

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    Condición: Usado - Como Nuevo

    EUR 36,22

    Envío por EUR 17,91 
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    Cantidad disponible: Más de 20 disponibles

    Condición: As New. Unread book in perfect condition.

  • Idioma: Inglés

    Editorial: McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

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    Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE

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    Condición: Nuevo

    EUR 35,61

    Envío por EUR 18,82 
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    Cantidad disponible: 2 disponibles

    Hardback. Condición: New. New copy - Usually dispatched within 3 working days.

  • Idioma: Inglés

    Editorial: Springer Netherlands, 1994

    0792395093 / 9780792395096

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    Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd

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    Condición: Usado - Bueno

    EUR 51,12

    Envío por EUR 5,97 
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    Cantidad disponible: 1 disponible

    Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Idioma: Inglés

    Editorial: Springer, 1994

    0792395093 / 9780792395096

    • Tapa dura

    Librería: Anybook.com, Lincoln, Reino UnidoAnybook.com

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    Condición: Usado - Aceptable

    EUR 44,28

    Envío por EUR 15,57 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780792395096. …

  • Idioma: Inglés

    Editorial: Springer, 1994

    0792395093 / 9780792395096

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    Librería: Librairie Parrêsia, Figeac, FranciaLibrairie Parrêsia

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    Condición: Usado - Bueno

    EUR 45,00

    Envío por EUR 32,50 
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    Cantidad disponible: 1 disponible

    Hardcover Nov 30, 1994. Condición: Used: Very Good. Management of Design: Engineering and Management Perspectives | Sriram Dasu, Charles Eastman | Luwer Academic publishers, 1994, in-8 cartonnage relié éditeur de 277 pages. Couverture propre. Dos solide. Intérieur frais, exempt d'annotations et de soulignages. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. [Ja3].…

  • Idioma: Inglés

    Editorial: McGraw-Hill Education - Europe, US, 2013

    0071809937 / 9780071809931

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    Librería: Rarewaves USA United, HEBRON, KY, Estados Unidos de AmericaRarewaves USA United

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    Condición: Nuevo

    EUR 34,75

    Envío por EUR 44,75 
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    Cantidad disponible: Más de 20 disponibles

    Hardback. Condición: New. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what's driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu an.…

  • Idioma: Inglés

    Editorial: McGraw Hill, 2013

    0071809937 / 9780071809931

    • Tapa dura

    Librería: Speedyhen, Hertfordshire, Reino UnidoSpeedyhen

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    Condición: Nuevo

    EUR 30,67

    Envío por EUR 48,97 
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    Cantidad disponible: 2 disponibles

    Condición: NEW.

  • Idioma: Inglés

    Editorial: MCGRAW HILL BOOK CO, 2013

    0071809937 / 9780071809931

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    Librería: moluna, Greven, Alemaniamoluna

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    Condición: Nuevo

    EUR 37,48

    Envío por EUR 48,99 
    Se envía de Alemania a Estados Unidos de America

    Cantidad disponible: 2 disponibles

    Condición: New. Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind custo.

  • Idioma: Inglés

    Editorial: McGraw-Hill Education - Europe, 2013

    0071809937 / 9780071809931

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    Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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    Condición: Nuevo

    EUR 60,47

    Envío por EUR 33,11 
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    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly whats driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu and Chase provide an excellent set of ideas for delivering emotional customer service experiences through systems and operations." -- Rodolfo Medina, Vice President, Marketing & Commercial, Rock in Rio"This book provides valuable insights to managing and molding the customer's emotional journey, leading to ultimate satisfaction and sustainable loyalty." -- Ali V. Kasikci, Regional Managing Director, Orient-Express Helps you understand consumer psychology to drive profits and growth. This title explains how consumers pe Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Idioma: Inglés

    Editorial: McGraw-Hill Education - Europe, US, 2013

    0071809937 / 9780071809931

    • Tapa dura

    Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 35,55

    Envío por EUR 77,63 
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    Hardback. Condición: New. Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what's driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to:Shape and manage customer perceptionsUnderstand implicit versus explicit outcomesDevelop the roles of control and choiceamong buyersDesign emotionally intelligent processesBuild trust among customersWhatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu an.…