Librería: Bellwetherbooks, McKeesport, PA, Estados Unidos de America
EUR 8,85
Cantidad disponible: Más de 20 disponibles
Añadir al carritohardcover. Condición: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.
Librería: Blue Vase Books, Interlochen, MI, Estados Unidos de America
EUR 34,40
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: acceptable. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.
EUR 29,02
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
EUR 33,50
Cantidad disponible: 1 disponibles
Añadir al carritohardcover. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Idioma: Inglés
Publicado por MIT Press, Cambridge, MA, 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Librería: The People's Co-op Bookstore, Vancouver, BC, Canada
EUR 25,78
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: As New. Foreword by Philip Kotler. 8-1/8" x 9-1/4", xii + 348pp. Perfect case bound book in laminated illustrated board cover. A small bump to the base of the spine is the only imperfection on this book, which is in unopened, as-new condition.
EUR 51,16
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Idioma: Inglés
Publicado por The MIT Press Bookstore, 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 59,81
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
EUR 68,09
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 70,44
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread copy in mint condition.
EUR 68,18
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
EUR 70,53
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Brand New.
Idioma: Inglés
Publicado por MIT Press Ltd, Cambridge, Mass., 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 78,40
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing.ContributorsFabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-MarkusM ller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 78,93
Cantidad disponible: 2 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 71,44
Cantidad disponible: 2 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Publicado por LAP Lambert Academic Publishing, 2012
ISBN 10: 3844309594 ISBN 13: 9783844309591
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 79,25
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
EUR 82,52
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: NEW.
EUR 85,56
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New.
EUR 70,22
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por LAP Lambert Academic Publishing, 2012
ISBN 10: 3844309594 ISBN 13: 9783844309591
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 75,00
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por LAP Lambert Academic Publishing 2012-01, 2012
ISBN 10: 3844309594 ISBN 13: 9783844309591
Librería: Chiron Media, Wallingford, Reino Unido
EUR 72,47
Cantidad disponible: 10 disponibles
Añadir al carritoPF. Condición: New.
EUR 79,63
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New. In.
EUR 74,72
Cantidad disponible: 2 disponibles
Añadir al carritohardcover. Condición: New.
Idioma: Inglés
Publicado por LAP Lambert Academic Publishing, 2012
ISBN 10: 3844309594 ISBN 13: 9783844309591
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 74,99
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por The MIT Press Bookstore, 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 81,78
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
EUR 82,04
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 88,23
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New. 2017. Hardcover. . . . . .
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 107,73
Cantidad disponible: 1 disponibles
Añadir al carritoHardback. Condición: New. This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
EUR 62,18
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: NEW.
EUR 92,98
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 348 pages. 9.50x8.25x1.25 inches. In Stock.
EUR 91,35
Cantidad disponible: 2 disponibles
Añadir al carritoHardback. Condición: New. New copy - Usually dispatched within 3 working days.