camp lucian (15 resultados)

Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

hardcover. Condición: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.

Condición: Very Good. Used - Very Good.

Trade Paperback. Condición: Very Good. Kriegler, Richard Ilustrador. 1st Thus. A creased spine with edge rubbings. Store stamp. Stories by : Ray Bradbury, Ralph Milne, H.G.Wells, Anthony Boucher, Lucian, Robert E. Howard, Manly Banister, Maurice Level, L. Sprague de Camp & Fletcher Pratt, Rex Dolphin, Fredric Brown, W.J. Stamper, Fritz Leiber, Henry Slesar, C. Hall Thompson, Tanith Lee, August Derleth, William Hope Hodgson, Gustave Flaubert, Harry Houdini, Jack Snow, Seabury Quinn, Gaston Leroux, William Tenn, Bram Stoker, Val Lewton, H.R. Wakefield, Edward D. Hoch, Allison V. Harding, Arthur Machen, Richard Matheson, Derrell Schweitzer, Dorothy Quick, F. Marion Crawford, Robert Bloch, Katherine MacLean & Mary Kornbluth, W.C. Morrow, Edgar Allan Poe, H.P. Lovecraft, Hugh B Cave, Clark Ashton Smith, Frank Belknap Long, Jr., Charles Dickens, Theodore Sturgeon.

Condición: As New. Unread book in perfect condition.

Condición: New.

Hardback. Condición: New. A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.  And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they've put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.  Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it's successfully identifying consumers' real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like.  It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don't pull their punches.  The book is fiercely critical of some of the industry's long-established marketing habits, providing compelling reasons why it's time to abandon the practices that have given it a bad name.   Marketers will applaud, but the book is also intended for a broader audience.  Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase "the colouring-in department." Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read - and, at this point in the development of financial services, a timely and important one.

Condición: New. In.

Condición: New.

Condición: As New. Unread book in perfect condition.

Hardcover. Condición: New.

Hardcover. Condición: Brand New. 303 pages. 9.25x6.25x1.00 inches. In Stock.

Hardback. Condición: New. A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.  And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they've put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.  Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it's successfully identifying consumers' real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like.  It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don't pull their punches.  The book is fiercely critical of some of the industry's long-established marketing habits, providing compelling reasons why it's time to abandon the practices that have given it a bad name.   Marketers will applaud, but the book is also intended for a broader audience.  Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase "the colouring-in department." Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read - and, at this point in the development of financial services, a timely and important one.

Hardcover. Condición: Brand New. 303 pages. 9.25x6.25x1.00 inches. In Stock. This item is printed on demand.