Applegate edd (228 resultados)
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Librería: Greenworld Books, arlington, TX, Estados Unidos de AmericaGreenworld Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 5,19
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 5,68
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Librería: 3Brothers Bookstore, Egg harbor township, NJ, Estados Unidos de America3Brothers Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 7,37
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.
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Librería: HPB-Movies, Dallas, TX, Estados Unidos de AmericaHPB-Movies
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 4,18
Envío por EUR 3,23Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 7,72
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 7,72
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Idioma: Inglés
Editorial: Rowman & Littlefield Publishers, Incorporated 2004
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Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 8,03
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Editorial: Rowman & Littlefield Publishers, Incorporated 2004
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 8,17
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: The Maryland Book Bank, Baltimore, MD, Estados Unidos de AmericaThe Maryland Book Bank
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 4,21
Envío por EUR 4,04Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: Very Good. Used - Very Good.
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Librería: Goodwill of Greater Milwaukee and Chicago, Racine, WI, Estados Unidos de AmericaGoodwill of Greater Milwaukee and Chicago
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 5,87
Envío por EUR 2,58Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should hav…e minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.
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Librería: WeBuyBooks, Rossendale, LANCS, Reino UnidoWeBuyBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 1,57
Envío por EUR 7,77Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Idioma: Inglés
Editorial: Rowman & Littlefield Publishers, Incorporated 2004
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 5,57
Envío por EUR 5,78Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 13,28
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Idioma: Inglés
Editorial: Rowman & Littlefield Publishers, Incorporated 2006
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 13,37
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de AmericaHalf Price Books Inc.
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 11,75
Envío por EUR 3,01Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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- Primera edición
Librería: Conover Books, Martinsville, VA, Estados Unidos de AmericaConover Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 17,74
Envío por EUR 4,30Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Soft cover. Condición: Good. 1st Edition. Ex-library with the usual library markings (if not for the library markings this copy would be graded in fine condition); overall a nice used copy! Black and white wrapper with red and black lettering. 198 historical and informative pages! "In this unique work of scholarship, Edd Applega…te surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: · P. T. Barnum, master of the advertising "gimmick" · Lydia Pinkham, queen of the patent medicine cure · John Wanamaker, progenitor of modern retail advertising · Albert Lasker, the formulator of "reason why" advertising · Stanley Resor, the consummate market researcher · Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.".
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Librería: GridFreed, San Diego, CA, Estados Unidos de AmericaGridFreed
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 17,70
Envío por EUR 5,99Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: New. In shrink wrap. Looks like an interesting title.
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- Primera edición
Librería: Reader's Corner, Inc., Raleigh, NC, Estados Unidos de AmericaReader's Corner, Inc.
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Muy bueno
EUR 21,74
Envío por EUR 4,74Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Trade Paperback. Condición: Near Fine. Estado de la sobrecubierta: wraps. First Edition. With a curl of the cover, otherwise a fine first edition paperback copy, white spine. A history of ads is more interesting than the ads.
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Librería: Bookbot, Prague, Republica ChecaBookbot
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Excelente
EUR 9,89
Envío por EUR 20,99Se envía de Republica Checa a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Softcover. Condición: Fine. Abnutzung / Risse - leicht; Gebrochener Buchrucken / Seiten oder Softcover umgeknickt. (login required)(pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-maki…ng process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
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Librería: Violet's Bookstack, Ontario, ON, CanadaViolet's Bookstack
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 28,39
Envío por EUR 9,47Se envía de Canada a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Cloth Hard Cover. Condición: Very Good. No Jacket. 326pp, index.
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Librería: INDOO, Avenel, NJ, Estados Unidos de AmericaINDOO
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 40,48
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 20 disponibles
Condición: New.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 40,51
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate exp…lains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what worksor doesntand why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 40,52
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback. Condición: New. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core…principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what works-or doesn't-and why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising.
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
Contactar con el vendedorVendedor de 3 estrellasCondición: Nuevo
EUR 33,06
Envío por EUR 6,80Se envía de Italia a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Condición: new.
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 43,01
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Zubal-Books, Since 1961, Cleveland, OH, Estados Unidos de AmericaZubal-Books, Since 1961
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 39,92
Envío por EUR 3,88Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New. 227 pp., hardcover, NEW!! - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 39,04
Envío por EUR 5,80Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 15 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 43,80
Envío por EUR 2,27Se envía dentro de Estados Unidos de AmericaCantidad disponible: 8 disponibles
Condición: New.
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Librería: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Reino UnidoHay-on-Wye Booksellers
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Excelente
EUR 16,80
Envío por EUR 28,91Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Fine. Unused, some outer pages have minor shelf wear, otherwise the book is in like new condition inside and out.
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Librería: Broad Street Books, Branchville, NJ, Estados Unidos de AmericaBroad Street Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 44,32
Envío por EUR 4,26Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: New. Brand New Hardcover Book, Blue cloth boards with gilt lettering.
