Applegate edd c (51 resultados)

Softcover. Condición: Fine. Leichte Gebrauchsspuren; Leichte Verformung / umgeknickte Seiten. (login required)(pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.…

Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Fine. Unused, some outer pages have minor shelf wear, otherwise the book is in like new condition inside and out.

Hardcover. Condición: New. Brand New Hardcover Book, Blue cloth boards with gilt lettering.

hardcover. Condición: Fine. New & unread, however may have light shelf wear to cover face, edges or corners. Shipped from the UK within 2 business days of order being placed.

hardcover. Condición: New. Shipped from the UK within 2 business days of order being placed.

Condición: New. pp. 456 Index.

Condición: New. pp. 456 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam.

Condición: New. In English.

Condición: New. In English.

Condición: New. In English.

Condición: New. pp. 420 Index.

Condición: New. pp. 420 9:B&W 6 x 9 in or 229 x 152 mm Case Laminate on Creme w/Gloss Lam.

Condición: New. In English.

Condición: New. In English.

Hardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condición: New. This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 192 pages, black & white illustrations. BIC Classification: 1KBB; HBTB; JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 148 x 11. Weight in Grams: 380. . 1998. Hardcover. . . . . Books ship from the US and Ireland. …

Condición: New. . 1996. Annotated edition. Hardcover. . . . . Books ship from the US and Ireland.

Condición: New. This work examines the contributions of such luminaries as P.T. Burnam, John Wanamaker, Harley Proctor and Elliot White Springs to advertizing in America. It opens with a discussion of colonial advertizing and the printers such as Benjamin Franklin who invented it. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 192 pages, black & white illustrations. BIC Classification: 1KBB; HBTB; JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 148 x 11. Weight in Grams: 380. . 1998. Hardcover. . . . . …

Condición: New. . 1996. Annotated edition. Hardcover. . . . .

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.