Idioma: Inglés
Publicado por Bloomsbury Academic & Professional, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 33,59
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Añadir al carritoCondición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 55,25
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Bloomsbury Publishing PLC, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 57,66
Cantidad disponible: 2 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 56,80
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Bloomsbury Publishing PLC, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 53,10
Cantidad disponible: 2 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Publicado por Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 60,86
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Añadir al carritoPaperback. Condición: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
EUR 54,31
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Añadir al carritoCondición: New. In.
EUR 62,13
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 70,23
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
EUR 53,09
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Bloomsbury USA Academic, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: Revaluation Books, Exeter, Reino Unido
EUR 60,77
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 336 pages. 9.69x7.44x1.00 inches. In Stock.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 72,13
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
EUR 59,05
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 69,15
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 72,31
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
Idioma: Inglés
Publicado por Bloomsbury Publishing PLC Mär 2025, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 57,57
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Neuware - 'Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face'--.
Idioma: Inglés
Publicado por Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: Rarewaves.com UK, London, Reino Unido
EUR 56,46
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
Idioma: Inglés
Publicado por Bloomsbury Publishing PLC, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: preigu, Osnabrück, Alemania
EUR 64,50
Cantidad disponible: 1 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Marketing | Based on First Principles | Andrew Crecelius (u. a.) | Taschenbuch | Englisch | 2025 | Bloomsbury Publishing PLC | EAN 9781350327894 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Idioma: Inglés
Publicado por Bloomsbury Publishing PLC Mär 2025, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Librería: Books-by-Floh, Paderborn, Alemania
EUR 78,65
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Neuware -An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today. 384 pp. Englisch.
EUR 178,56
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
EUR 178,54
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Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 195,97
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Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 200,05
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
EUR 200,18
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Bloomsbury USA Academic, 2025
ISBN 10: 1350327905 ISBN 13: 9781350327900
Librería: Revaluation Books, Exeter, Reino Unido
EUR 299,82
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 388 pages. 9.69x7.44x1.00 inches. In Stock.