This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780321794437.

N� de ref. del art�culo 8535096

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Detalles bibliogr�ficos

T�tulo

Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound

Editor

New Riders

Fecha de publicaci�n

2011

Idioma

Ingl�s

ISBN 10

0321794435

ISBN 13

9780321794437

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

Fair

Cat�logos de vendedores

Journalism & Media

Acerca de

Sinopsis

With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven’s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author’s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore.

Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound

Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author

Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice

Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content.

For more tips, exercises, and suggestions for teachers, check out the book’s Web site at www.write4web.com.

Acerca del autor

Lynda Felder has been writing digital content professionally for more than 15 years in diverse industries such as medical devices, telecommunications, and healthcare. She teaches several college-level writing courses, including Web writing, and she is an active volunteer at elementary schools, where she leads storytelling and writing workshops.

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Descripci�n de la librer�a

Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.

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Informaci�n empresarial del vendedor

Anybook Ltd.
28 West End,, Burgh le Marsh,, Lincolnshire, PE24 5EY, United Kingdom

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Condiciones de venta

Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.

Registered Offices:
28 West End,
Burgh le Marsh,
Lincolnshire,
PE24 5EY
UK

Customer Services:
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LN2 4HX
UK

Email Address: sales@anybook.com
Telephone Number: +44 (0) 1522 519 991
Authorized Representative: Ms. Claire Williams

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Orders usually ship within 1 business day. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If your book order is heavy or over-sized, or valuable enough to require tracking, we may contact you to let you know extra shipping is required.