Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

Shane Atchison

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Idioma: inglés

Editorial: McGraw-Hill Education - Europe, 2015

0071847863 / 9780071847865

Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Descripción del artículo del vendedor

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn?t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE?s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You?ll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative?and your business as a whole.INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.If you?ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you?re doing. By following 10 key principles, you?ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You?ll hear the personal insights of the world?s greatest business leaders and the professional triumphs (and tumbles) of the world?s biggest brands. You?ll learn how to hire and inspire the rare creative ?unicorns? who turn marketing into magic. You?ll find new ways to turn data into ideas and obstacles into opportunities. You?ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.…

N° de ref. del artículo CIN0071847863VG

Título
Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
Autor
Shane Atchison
Editorial
McGraw-Hill Education - Europe
Año de publicación
2015
Estado
Very Good
Encuadernación
Hardback
Idioma
inglés
ISBN 10
0071847863
ISBN 13
9780071847865

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de IberLibro desde 23 de marzo de 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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