Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

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9780071847865: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
From the Publisher:

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.

Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.

That's where this groundbreaking marketing guide comes into play.

From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.

About the Author:

Shane Atchison is Global CEO of POSSIBLE, where he leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the digital landscape and its impact on their business.
Jason Burby is President, Americas, POSSIBLE, where he leads the agency's senior client relationships, championing innovation and fuelling our belief in producing the best work that delivers results.

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Atchison, Shane; Burby, Jason
ISBN 10: 0071847863 ISBN 13: 9780071847865
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Atchison, Shane; Burby, Jason
Editorial: McGraw-Hill Education - Europe, United States (2015)
ISBN 10: 0071847863 ISBN 13: 9780071847865
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Descripción McGraw-Hill Education - Europe, United States, 2015. Hardback. Estado de conservación: New. 231 x 155 mm. Language: English . Brand New Book. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You ll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative-and your business as a whole. INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation. MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement. MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do. If you ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you re doing. By following 10 key principles, you ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You ll hear the personal insights of the world s greatest business leaders and the professional triumphs (and tumbles) of the world s biggest brands. You ll learn how to hire and inspire the rare creative unicorns who turn marketing into magic. You ll find new ways to turn data into ideas and obstacles into opportunities. You ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers. In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers. Nº de ref. de la librería AA39780071847865

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Atchison, Shane; Burby, Jason
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Descripción McGraw-Hill Education - Europe, United States, 2015. Hardback. Estado de conservación: New. 231 x 155 mm. Language: English . Brand New Book. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You ll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative-and your business as a whole. INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation. MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement. MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do. If you ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you re doing. By following 10 key principles, you ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You ll hear the personal insights of the world s greatest business leaders and the professional triumphs (and tumbles) of the world s biggest brands. You ll learn how to hire and inspire the rare creative unicorns who turn marketing into magic. You ll find new ways to turn data into ideas and obstacles into opportunities. You ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers. In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers. Nº de ref. de la librería AA39780071847865

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Descripción McGraw-Hill Education. Hardcover. Estado de conservación: New. 0071847863 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 17524619

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Descripción 2015. Hardcover. Estado de conservación: New. 157mm x 236mm x 15mm. Hardcover. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Doe.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.594. Nº de ref. de la librería 9780071847865

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