What Clients Love: A Field Guide To Growing Your Business

Harry Beckwith

355 valoraciones de Goodreads

Idioma: inglés

Editorial: Business Plus, 2003

0446527556 / 9780446527552

Librería: SZ Global, Toronto, ON, CanadaSZ Global

Vendedor de 5 estrellas

Vendedor de AbeBooks desde el 3 de octubre de 2025

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Descripción del artículo del vendedor

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.…

N° de ref. del artículo 9780446527552

Título
What Clients Love: A Field Guide To Growing Your Business
Autor
Harry Beckwith
Editorial
Business Plus
Año de publicación
2003
Estado
Collectible-Very Good
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
0446527556
ISBN 13
9780446527552

SZ Global

Toronto, ON, Canada

Vendedor de 5 estrellas

Vendedor de AbeBooks desde el 3 de octubre de 2025

Tarifas de envío de Canada a Estados Unidos de America

ArtículoDe 5 a 10 días hábilesDe 3 a 5 días hábiles
Primer artículoEUR 32,70EUR 35,34
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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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