Artículos relacionados a What Clients Love: A Field Guide to Growning Your Business
Sinopsis
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
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Acerca del autor
Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stamford and a former creative supervisor for one of America's most honoured ad agencies.
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What Clients Love
Publicado por
Business Plus Imports, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Fair. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better. Nº de ref. del artículo: 00106316065
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EUR 3,72
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Imagen de archivo
What Clients Love
Publicado por
Business Plus Imports, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better. Nº de ref. del artículo: 00106237341
Comprar usado
EUR 3,72
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
What Clients Love
Publicado por
Business Plus Imports, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better. Nº de ref. del artículo: 00057248355
Comprar usado
EUR 3,72
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Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 15 disponibles
Imagen de archivo
What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Nº de ref. del artículo: 0446527556-2-21887898
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: Orion Tech, Kingwood, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Nº de ref. del artículo: 0446527556-2-18180822
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
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Librería: Gulf Coast Books, Cypress, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fair. Nº de ref. del artículo: 0446527556-4-18331606
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
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Librería: 3Brothers Bookstore, Egg harbor township, NJ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases. Nº de ref. del artículo: EVV.0446527556.G
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
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Librería: Reliant Bookstore, El Dorado, KS, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Nº de ref. del artículo: RDV.0446527556.G
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Nº de ref. del artículo: GWV.0446527556.VG
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Imagen del vendedor
What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Nº de ref. del artículo: GWV.0446527556.G
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Cantidad disponible: 1 disponibles