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Sinopsis
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
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Acerca del autor
Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stamford and a former creative supervisor for one of America's most honoured ad agencies.
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
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Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Nº de ref. del artículo: 0446527556-2-21887898
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Imagen de archivo
What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
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Librería: Orion Tech, Kingwood, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Nº de ref. del artículo: 0446527556-2-18180822
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Imagen de archivo
What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
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Librería: Gulf Coast Books, Cypress, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fair. Nº de ref. del artículo: 0446527556-4-18331606
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What Clients Love
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Fair. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better. Nº de ref. del artículo: 00106316065
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Imagen de archivo
What Clients Love
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better. Nº de ref. del artículo: 00057248355
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EUR 3,90
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Cantidad disponible: 15 disponibles
Imagen de archivo
What Clients Love
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better. Nº de ref. del artículo: 00106237341
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
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Librería: 3Brothers Bookstore, Egg harbor township, NJ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases. Nº de ref. del artículo: EVV.0446527556.G
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
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Librería: Reliant Bookstore, El Dorado, KS, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Nº de ref. del artículo: RDV.0446527556.G
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Nº de ref. del artículo: GWV.0446527556.VG
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What Clients Love: A Field Guide to Growing Your Business
Publicado por
Business Plus, 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
Antiguo o usado
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! Nº de ref. del artículo: GWV.0446527556.LN
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