This item is printed on demand - Print on Demand Titel. Neuware -In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workfloWalter de Gruyter, Genthiner Stra�e 13, 10785 Berlin 160 pp. Englisch.

N� de ref. del art�culo 9781501522796

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Detalles bibliogr�ficos

T�tulo

Using AI in Marketing

Editor

Mercury Learning And Information, De Gruyter Jul 2024

Fecha de publicaci�n

2024

Idioma

Ingl�s

ISBN 10

1501522795

ISBN 13

9781501522796

Encuadernaci�n

Taschenbuch

Estado

Neu

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Sinopsis

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future. FEATURES: Covers AI-based platforms for text, image, and video generation, revolutionizing content creation Shows how AI can enhance customer interactions through personalized content and conversational AI Explores AI-automated workflows, improved reporting, and streamlined marketing processes Features AI analytics to optimize audience segmentation, predictive analytics, and marketing strategies Addresses the ethical implications of AI in marketing, ensuring responsible and transparent use

Acerca del autor

Greg Kihlstr m is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.

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