Using AI in Marketing: An Introduction (MLI Generative AI Series) - Tapa blanda

Kihlstr M, Greg

 
9781501522796: Using AI in Marketing: An Introduction (MLI Generative AI Series)
Tapa blanda
ISBN 10: 1501522795 ISBN 13: 9781501522796
Editorial: Mercury Learning and Information, 2024

Sinopsis

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future. FEATURES: Covers AI-based platforms for text, image, and video generation, revolutionizing content creation Shows how AI can enhance customer interactions through personalized content and conversational AI Explores AI-automated workflows, improved reporting, and streamlined marketing processes Features AI analytics to optimize audience segmentation, predictive analytics, and marketing strategies Addresses the ethical implications of AI in marketing, ensuring responsible and transparent use

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Greg Kihlstr m is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Mercury Learning and Information
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1501522795
ISBN 13 
9781501522796
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
160
Contacto del fabricante
De Gruyter
https://blog.degruyter.com

Genthiner Stra?e 13
Berlin
10785
Alemania