Transforming Our Image, Building Our Brand (Paperback)

Valerie J. Gross

49 valoraciones de Goodreads

Idioma: inglés

Editorial: Bloomsbury Publishing Plc, Englewood, 2012

1598847708 / 9781598847703

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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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Vendedor de IberLibro desde 12 de octubre de 2005

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Descripción del artículo del vendedor

Paperback. This book describes a groundbreaking concept that enables public librariesand librariansto become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valuedand consequently what gets funded, and what gets canceled.Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands valuelanguage that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well. This book describes a groundbreaking concept that enables public libraries-and librarians-to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

N° de ref. del artículo 9781598847703

Título
Transforming Our Image, Building Our Brand (Paperback)
Autor
Valerie J. Gross
Editorial
Bloomsbury Publishing Plc, Englewood
Año de publicación
2012
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1598847708
ISBN 13
9781598847703

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 12 de octubre de 2005

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