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Detalles bibliogr�ficos

T�tulo: The Strategy Process
Editor: Prentice-Hall
Fecha de publicaci�n: 1991
Idioma: Ingl�s
ISBN 10: 0138538131
ISBN 13: 9780138538132
Encuadernaci�n: Paperback
Edici�n: 2� Edici�n
Estado: Used; Very Good

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Sinopsis

Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.

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