T�tulo: Strategy for Action ? II: Strategy Formulation, Development, and Control (SpringerBriefs in Business)
Editor: Springer
Fecha de publicaci�n: 2013
Idioma: Ingl�s
ISBN 10: 8847024749
ISBN 13: 9788847024748
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: New

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Sinopsis

The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage, and proposing an integrated conceptual and operational framework (the “Strateco Dashboard”), that complements and significantly improves the recent and well-known Blue Ocean approach to strategy development. Finally, it addresses the measurement of the performance of strategy in terms of value creation, highlighting differences and similarities, as well as strengths and weaknesses, of the main metrics. Furthermore, it proposes a comprehensive and operational framework for the assessment of the financial feasibility of strategy, through the measurement of the impact of the planned strategic moves on financial needs and the evaluation of their financial sustainability.

Rese�a del editor

This volume expands analysis of strategic decisions, stressing the importance of a sustainable competitive advantage, and offering an integrated conceptual and operational framework called the Strateco Dashboard. Includes strategy for measuring performance.

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