The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

Rackham, Neil

ISBN 10: 0070522359 ISBN 13: 9780070522350
Editorial: McGraw-Hill Companies, 1996
Usado Paperback

Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G0070522359I4N00

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Sinopsis:

Put into practice today's winning strategy for achieving success in high-end sales!

The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action­­immediately. The SPIN Selling Fieldbook includes:

  • Individual diagnostic exercises
  • Illustrative case studies from leading companies
  • Practical planning suggestions
  • Provocative questionnaires
  • Practice sessions to prepare you for dealing with challenging selling situations

Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

Acerca del autor: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Detalles bibliográficos

Título: The Spin Selling Fieldbook: Practical Tools,...
Editorial: McGraw-Hill Companies
Año de publicación: 1996
Encuadernación: Paperback
Condición: Very Good
Condición de la sobrecubierta: No Jacket

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