The Silverlake Project: Transformation at IBM
Roy A. Bauer; Emilio Collar; Victor Tang; Jerry Wind; Patrick R. Houston
ISBN 10: 0195067541 ISBN 13: 9780195067545
Editorial: Oxford University Press, 1992
Usado
Hardcover
Librería:
ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 25 de mayo de 2012
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Descripción
Descripción:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G0195067541I4N00
Sinopsis:
The planning and launch of the AS 400 minicomputer gave rise to the remarkable transformation of IBM, the world's largest computer company. This is the story of the 28-month period that saw this international giant shed its rigid bureacracy to become a more dynamic and flexible organization, capable of rapid product development. In addition, the book examines the business principles that guided IBM and shows how they can be profitably employed by companies of any size to improve their product development strategies.
Acerca del autor:
About the Authors:
Roy A. Bauer is Manager of Market Driven Quality, Emilio Collar is Program Director of Quality, and Victor Tang is Director of Market Analysis, all at IBM. Jerry Wind is a professor at the University of Pennsylvania's prestigious Wharton School. Patrick Houston is a former writer for Business Week.
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Detalles bibliográficos
Título: The Silverlake Project: Transformation at IBM
Editorial: Oxford University Press
Año de publicación: 1992
Encuadernación: Hardcover
Condición: Very Good
Condición de la sobrecubierta: No Jacket