Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice. Toni Schmidt / Schriften zu Marketing und Handel ; Band 18

Descripción

XV, 120 Seiten : Illustrationen ; 22 cm Neuwertig. - Table of Contents -- PrefaceV -- List of Abbreviations XI -- List of Figures XIII -- List of Tables XV -- 1 Introduction1 -- 11 Motivation and Relevance of theTopic 1 -- 1 2 Research Goals and Structure of theDissertation 3 -- 2 Main Effects of In-Store and Out-of-Store Factors on -- Attention and Evaluation at the Point of Purchase 7 -- 21 Introduction 7 -- 22 Background of the Study9 -- 23 The Conceptual Framework 11 -- 231 In-Store Factors and their Influence on -- Attention and Evaluation 14 -- 232 Out-of-Store Factors and their Influence on -- Attention and Evaluation 17 -- 233 The Organism and Response Stages: -- Attention and Evaluation at the POP 18 -- 24 Eye-Tracking Experiment 20 -- 241 Measuring Visual Attention with Eye Tracking 20 -- 242 Design22 -- 243 Process23 -- 244 Sample24 -- 245 Product Category 24 -- 246 Measurement of Independent -- 25 Results 25 -- 251 Hypothesis Testing through Regression Analysis27 -- 252 Mediation Analysis 32 -- 26 Discussion38 -- 261 Implications for Research38 -- 262 Implications for Management40 -- 263 Limitations and Need for Further Research 42 -- 3 The Impact of In- and Out-of-Store Factors Interaction -- and Moderation Effects on Attention andEvaluation 45 -- 31 Introduction45 -- 32 Framework and Variables 48 -- 321 S-O-R Paradigm as Overarching Framework48 -- 322 Main Effects of In-Store and Out-of-Store Factors -- on Attention and Evaluation49 -- 323 Moderators versus Interactions - a Working Definition"51 -- 324 Interactions between In-Store and Out-of-Store -- Factors and their Effects on Attention and Evaluation 52 -- 325 Moderating Role of Gender?Age?Brand Shopper? -- and Reflective Shopper regarding In-Store and -- Out-of-Store Factors Effects on Attention -- and Evaluation5? > -- 326 Operationalization of Attention and -- Evaluation at the POP ?? -- 33 Eye-Tracking Experiment 57 -- 331 Design57 -- 332 Sample57 -- 333 Process57 -- 334 Measurement of Independent and -- Moderating Variables 58 ISBN 9783631674949 Sprache: Englisch Gewicht in Gramm: 279.

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Detalles bibliográficos

Título

Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice. Toni Schmidt / Schriften zu Marketing und Handel ; Band 18

Editor

Frankfurt am Main : PL Academic Research

Fecha de publicación

2016

Idioma

Inglés

ISBN 10

3631674945

ISBN 13

9783631674949

Encuadernación

Festeinband

Estado

Wie neu

Catálogos de vendedores

• Psychologie

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