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Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement ... (18) (Schriften zu Marketing und Handel) - Tapa dura
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The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.
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Toni Schmidt studied Finance and Accounting as well as Business Administration at the University of St. Gallen. He completed his doctorate at the WHU-Otto Beisheim School of Management.
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Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice. Toni Schmidt / Schriften zu Marketing und Handel ; Band 18
Publicado por
Frankfurt am Main : PL Academic Research, 2016
ISBN 10: 3631674945
ISBN 13: 9783631674949
Antiguo o usado
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Librería: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Festeinband. Condición: Wie neu. XV, 120 Seiten : Illustrationen ; 22 cm Neuwertig. - Table of Contents -- PrefaceV -- List of Abbreviations XI -- List of Figures XIII -- List of Tables XV -- 1 Introduction1 -- 11 Motivation and Relevance of theTopic 1 -- 12 Research Goals and Structure of theDissertation 3 -- 2 Main Effects of In-Store and Out-of-Store Factors on -- Attention and Evaluation at the Point of Purchase 7 -- 21 Introduction 7 -- 22 Background of the Study9 -- 23 The Conceptual Framework 11 -- 231 In-Store Factors and their Influence on -- Attention and Evaluation 14 -- 232 Out-of-Store Factors and their Influence on -- Attention and Evaluation 17 -- 233 The Organism and Response Stages: -- Attention and Evaluation at the POP 18 -- 24 Eye-Tracking Experiment 20 -- 241 Measuring Visual Attention with Eye Tracking 20 -- 242 Design22 -- 243 Process23 -- 244 Sample24 -- 245 Product Category 24 -- 246 Measurement of Independent -- 25 Results 25 -- 251 Hypothesis Testing through Regression Analysis27 -- 252 Mediation Analysis 32 -- 26 Discussion38 -- 261 Implications for Research38 -- 262 Implications for Management40 -- 263 Limitations and Need for Further Research 42 -- 3 The Impact of In- and Out-of-Store Factors' Interaction -- and Moderation Effects on Attention andEvaluation 45 -- 31 Introduction45 -- 32 Framework and Variables 48 -- 321 S-O-R Paradigm as Overarching Framework48 -- 322 Main Effects of In-Store and Out-of-Store Factors -- on Attention and Evaluation49 -- 323 Moderators versus Interactions - a Working Definition"51 -- 324 Interactions between In-Store and Out-of-Store -- Factors and their Effects on Attention and Evaluation 52 -- 325 Moderating Role of Gender?Age?Brand Shopper? -- and Reflective Shopper regarding In-Store and -- Out-of-Store Factors' Effects on Attention -- and Evaluation5? > -- 326 Operationalization of Attention and -- Evaluation at the POP ?? -- 33 Eye-Tracking Experiment 57 -- 331 Design57 -- 332 Sample57 -- 333 Process57 -- 334 Measurement of Independent and -- Moderating Variables 58 ISBN 9783631674949 Sprache: Englisch Gewicht in Gramm: 279. Nº de ref. del artículo: 1082900
Cantidad disponible: 2 disponibles
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Shopper Behavior at the Point of Purchase
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9783631674949
Cantidad disponible: 15 disponibles
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Shopper Behavior at the Point of Purchase
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9783631674949
Cantidad disponible: 15 disponibles
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Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice (Schriften zu Marketing und Handel)
Publicado por
Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2016
ISBN 10: 3631674945
ISBN 13: 9783631674949
Nuevo
Tapa dura
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9783631674949_new
Cantidad disponible: Más de 20 disponibles
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Shopper Behavior at the Point of Purchase
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: New. This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. Nº de ref. del artículo: LU-9783631674949
Cantidad disponible: 9 disponibles
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Shopper Behavior at the Point of Purchase
Impresión bajo demandaLibrería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. 138 pp. Englisch. Nº de ref. del artículo: 9783631674949
Cantidad disponible: 2 disponibles
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Shopper Behavior at the Point of Purchase : Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. Nº de ref. del artículo: 9783631674949
Cantidad disponible: 1 disponibles
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Shopper Behavior at the Point of Purchase
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: New. This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. Nº de ref. del artículo: LU-9783631674949
Cantidad disponible: 5 disponibles
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Shopper Behavior at the Point of Purchase
Impresión bajo demandaLibrería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have l. Nº de ref. del artículo: 119768073
Cantidad disponible: Más de 20 disponibles
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Shopper Behavior at the Point of Purchase
Publicado por
Peter Lang, Peter Lang Apr 2016, 2016
ISBN 10: 3631674945
ISBN 13: 9783631674949
Nuevo
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Neuware -This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. 138 pp. Englisch. Nº de ref. del artículo: 9783631674949
Cantidad disponible: 2 disponibles