T�tulo: Shopper Behavior at the Point of Purchase : Drivers of In-store Decision-making and Determinants of Post-decision Satisfaction in a High-involvement Product Choice
Editor: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Fecha de publicaci�n: 2016
Idioma: Ingl�s
ISBN 10: 3631674945
ISBN 13: 9783631674949
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: As New

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Sinopsis

The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

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Toni Schmidt studied Finance and Accounting as well as Business Administration at the University of St. Gallen. He completed his doctorate at the WHU-Otto Beisheim School of Management.

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