Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets). Este artículo no está disponible.Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.

Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he’s worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California.