Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

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9780761181750: Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.

Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships.

Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.

“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm

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From the Back Cover:

How to get someone, somewhere, to do something.
 
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
 
Here’s how you can do it. And do it better.

About the Author:

Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he’s worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California.

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Weltman, Joshua
Editorial: Workman Publishing Company 2015-04-07 (2015)
ISBN 10: 076118175X ISBN 13: 9780761181750
Nuevos Softcover Cantidad: > 20
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BookOutlet
(Thorold, ON, Canada)
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Descripción Workman Publishing Company 2015-04-07, 2015. Softcover. Estado de conservación: New. Softcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9780761181750B

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Josh Weltman
Editorial: Workman Publishing, United States (2015)
ISBN 10: 076118175X ISBN 13: 9780761181750
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Descripción Workman Publishing, United States, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book. The author says it best: This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something. Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling--one of which is behind everything from a national television campaign to an email blast. There s the ad that makes people curious--want to know more? That creates a sense of urgency--limited time offer! That increases market share--why we re unique, or just better. And the ad that protects margins--thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is You know I play a fictional advertising executive, right? That s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman. --from the Foreword by Jon Hamm. Nº de ref. de la librería AA99780761181750

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Josh Weltman
Editorial: Workman Publishing, United States (2015)
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Descripción Workman Publishing, United States, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book. The author says it best: This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something. Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling--one of which is behind everything from a national television campaign to an email blast. There s the ad that makes people curious--want to know more? That creates a sense of urgency--limited time offer! That increases market share--why we re unique, or just better. And the ad that protects margins--thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is You know I play a fictional advertising executive, right? That s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman. --from the Foreword by Jon Hamm. Nº de ref. de la librería AA99780761181750

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807611817500000000

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Descripción Workman Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 076118175X

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Weltman, Josh
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Descripción Workman Publishing Company. PAPERBACK. Estado de conservación: New. 076118175X *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2132311041

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Joshua Weltman, Josh Weltman, Jon Hamm
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Descripción Workman Publishing. Paperback. Estado de conservación: new. BRAND NEW, Seducing Strangers, Joshua Weltman, Josh Weltman, Jon Hamm, The author says it best: This book is for people like you and me. People who go to work and using words, pictures, music, and stories are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something. Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the "Mad Men" co-producer responsible for Don Draper s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling one of which is behind everything from a national television campaign to an email blast. There s the ad that makes people curious "want to know more?" That creates a sense of urgency "limited time offer!" That increases market share "why we re unique, or just better." And the ad that protects margins "thank you for your loyalty." And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. "Seducing Strangers" shows you how." People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is You know I play a fictional advertising executive, right? That s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman. " from the Foreword by Jon Hamm". Nº de ref. de la librería B9780761181750

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Josh Weltman
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Descripción Paperback. Estado de conservación: New. Paperback. The author says it best: This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the p.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 192 pages. 0.272. Nº de ref. de la librería 9780761181750

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Joshua Weltman
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BuySomeBooks
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Descripción Workman Publishing Company. Paperback. Estado de conservación: New. Paperback. 208 pages. The author says it best: This book is for people like you and me. People who go to work andusing words, pictures, music, and storiesare expected to make st happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something. Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Drapers credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbookof rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of sellingone of which is behind everything from a national television campaign to an email blast. Theres the ad that makes people curiouswant to know more That creates a sense of urgencylimited time offer! That increases market sharewhy were unique, or just better. And the ad that protects marginsthank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is You know I play a fictional advertising executive, right Thats usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman. from the Foreword by Jon Hamm This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780761181750

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