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Detalles bibliogr�ficos

T�tulo: Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
Editor: De Gruyter Mouton
Fecha de publicaci�n: 2004
Idioma: Ingl�s
ISBN 10: 3110176122
ISBN 13: 9783110176124
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Good

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Sinopsis

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

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Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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