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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader) - Tapa blanda
Sinopsis
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.
Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.
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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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De Gruyter Mouton, 2004
ISBN 10: 3110176122
ISBN 13: 9783110176124
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Public Relations and Communication Management in Europe: A Nation by Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Mouton De Gruyter, 2004
ISBN 10: 3110176122
ISBN 13: 9783110176124
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Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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perfect. Condición: Very Good. Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9783110176124
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Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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perfect. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9783110176124
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Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
Publicado por
De Gruyter Mouton, 2004
ISBN 10: 3110176122
ISBN 13: 9783110176124
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Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
Publicado por
De Gruyter Mouton, 2004
ISBN 10: 3110176122
ISBN 13: 9783110176124
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Public Relations and Communication Management in Europe
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de Gruyter Mouton, 2004
ISBN 10: 3110176122
ISBN 13: 9783110176124
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Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands. Dejan Vercic is Assistant Professor at the. Nº de ref. del artículo: 4453668
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