Problems in Marketing : Applying Key Concepts and Techniques

Chien, Charles S., Moutinho, Luiz A. M.

ISBN 10: 0761971793 ISBN 13: 9780761971795

Editorial: SAGE Publications, Limited, 2007

Usado Encuadernaci�n de tapa blanda

Librer�a: Better World Books Ltd, Dunfermline, Reino Unido Calificaci�n del vendedor: 5 de 5 estrellas

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Descripci�n

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N� de ref. del art�culo GRP71076446

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Sinopsis:

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Acerca de los autores: Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

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Detalles bibliogr�ficos

T�tulo: Problems in Marketing : Applying Key ...
Editorial: SAGE Publications, Limited
A�o de publicaci�n: 2007
Encuadernaci�n: Encuadernaci�n de tapa blanda
Condici�n: Good
Edici�n: 2nd.

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Problems in Marketing: Applying Key Concepts and Techniques

Moutinho, L. and Chien, C.

Publicado por Sage Publications, 2008

ISBN 10: 0761971793 ISBN 13: 9780761971795

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Condici�n: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780761971795. N� de ref. del art�culo: 8669356

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Problems in Marketing: Applying Key Concepts and Techniques

Moutinho, L. and Chien, C. S.

Publicado por Sage Publications Ltd, 2008

ISBN 10: 0761971793 ISBN 13: 9780761971795

Antiguo o usado Tapa blanda

Librería: Anybook.com, Lincoln, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780761971795. N� de ref. del art�culo: 8984294

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Problems in Marketing, Second Edition: Applying Key Concepts and Techniques

Publicado por - -, 2007

ISBN 10: 0761971793 ISBN 13: 9780761971795

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Paperback. Condici�n: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N� de ref. del art�culo: 6545-9780761971795

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Problems in Marketing, Second Edition: Applying Key Concepts and Techniques

Publicado por -, 2007

ISBN 10: 0761971793 ISBN 13: 9780761971795

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Paperback. Condici�n: Very Good. Problems in Marketing, Second Edition: Applying Key Concepts and Techniques This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N� de ref. del art�culo: 7719-9780761971795

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Problems in Marketing: Applying Key Concepts and Techniques

Moutinho, Luiz A M

Publicado por SAGE Publications Ltd, 2007

ISBN 10: 0761971793 ISBN 13: 9780761971795

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Librería: Indiana Book Company, Marion, IN, Estados Unidos de America

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Condici�n: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. N� de ref. del art�culo: 1000009322542-0

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