Problem Solved

Johnson, Michael

83 valoraciones de Goodreads

Idioma: inglés

Editorial: Phaidon Press, 2004

0714844535 / 9780714844534

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Librería: BWS BKS, Ferndale, NY, Estados Unidos de AmericaBWS BKS

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Descripción del artículo del vendedor

For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients’ brands fresh and in the public consciousness. This book explores the theme of ‘problem solving’ in design and communication, from reviving the identity of tired brands to dealing creatively and sensitively with propaganda. Each chapter deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail. With hundreds of examples from a huge range of international agencies and designers, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the twentieth and twenty-first centuries.

N° de ref. del artículo 81168

Título
Problem Solved
Autor
Johnson, Michael
Editorial
Phaidon Press
Año de publicación
2004
Estado
New
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0714844535
ISBN 13
9780714844534

BWS BKS

Ferndale, NY, Estados Unidos de America

Vendedor de 2 estrellas

Vendedor de IberLibro desde 4 de junio de 2026

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