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Problem solved. A printer in design and communication. Ediz. illustrata: A Primer in Design and Communication - Tapa blanda
Sinopsis
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms.
Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising.
Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
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Acerca del autor
Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPhaidon
- Año de publicación2004
- ISBN 10 0714844535
- ISBN 13 9780714844534
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas288
- Contacto del fabricanteno disponible
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Problem Solved
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Problem Solved: A Primer in Design and Communication
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ISBN 10: 0714844535
ISBN 13: 9780714844534
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Problem Solved: A Primer in Design and Communication
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ISBN 13: 9780714844534
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Problem Solved: A Primer in Design and Communication
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ISBN 13: 9780714844534
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Problem Solved
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Phaidon Press, 2004
ISBN 10: 0714844535
ISBN 13: 9780714844534
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Tapa blanda
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Problem Solved: A Primer in Design and Communication
Publicado por
Phaidon Press Ltd, United Kingdom, London, 2004
ISBN 10: 0714844535
ISBN 13: 9780714844534
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001715402
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