Positioning: the Battle for Your Mind, 20th Anniversary Edition. Este artículo no está disponible.
18.721 valoraciones de Goodreads
Idioma: inglés
Editorial: McGraw-Hill Education, 2001
- Tapa dura
- Usado
Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Vendedor de 5 estrellas
Vendedor de IberLibro desde 3 de agosto de 2006
No disponible
Tapa dura
Condición: Usado - Aceptable
EUR 6,36
Descripción del artículo del vendedor
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo 4436201-6
- Título
- Positioning: the Battle for Your Mind, 20th Anniversary Edition
- Autor
- Trout, Jack, Ries, Al
- Editorial
- McGraw-Hill Education
- Año de publicación
- 2001
- Estado
- Good
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0071359168
- ISBN 13
- 9780071359160
- Edición
- 3ª Edición
- Peso del artículo
- 1,16 libras
- Dimensiones
- N/A
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
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Acerca del autor
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
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