Positioning: The Battle for Your Mind, 20th Anniversary Edition (Marketing/Sales/Advertising & Promotion)

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9780071359160: Positioning: The Battle for Your Mind, 20th Anniversary Edition (Marketing/Sales/Advertising & Promotion)

Book by Ries Al Trout Jack

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Reseña del editor:

The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

Contraportada:

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
­­David Bohnett, Chairman and Founder of GeoCities

"One of the most important communication books I've ever read. I recommend it highly!"
­­Spencer Johnson, MD, co-author of The One Minute Manager

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.

The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.

The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.

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Al Ries; Jack Trout
Editorial: McGraw-Hill Education (2001)
ISBN 10: 0071359168 ISBN 13: 9780071359160
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Descripción McGraw-Hill Education, 2001. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0071359168

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Descripción 2001. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VJ-9780071359160

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Al Ries, Jack Trout
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Descripción McGraw-Hill Education - Europe, United States, 2001. Hardback. Estado de conservación: New. 20th anniversary ed of 3rd revised ed. 208 x 190 mm. Language: English . Brand New Book. The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customer s mind that reflects a company s own strengths and weaknesses as well as those of its competitors. It is fully updated and revised. Nº de ref. de la librería AA39780071359160

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Al Ries, Jack Trout
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Descripción McGraw-Hill Education - Europe, United States, 2001. Hardback. Estado de conservación: New. 20th anniversary ed of 3rd revised ed. 208 x 190 mm. Language: English . Brand New Book. The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customer s mind that reflects a company s own strengths and weaknesses as well as those of its competitors. It is fully updated and revised. Nº de ref. de la librería AA39780071359160

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Descripción Paperback. Estado de conservación: New. International Edition. FAST DELIVERY International Edition, softcover, we ship all item within 48 hours by DHL/Fedex/Aramex/UPS/USPS for quick delivery. Cover or ISBN might be different from US edition but Contents are same as US Edition, Black and White print, No access code or DVD, buy with confidence, customer satisfaction is our priority. No APO/FPO Address Please. Nº de ref. de la librería TAAP*9780071359160

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Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABESTTND3999

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Descripción McGraw-Hill Education - Europe, United States, 2001. Hardback. Estado de conservación: New. 20th anniversary ed of 3rd revised ed. 208 x 190 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customer s mind that reflects a company s own strengths and weaknesses as well as those of its competitors. It is fully updated and revised. Nº de ref. de la librería BTE9780071359160

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Descripción McGraw-Hill Education - Europe, 2001. Estado de conservación: New. 2001. 3rd Edition. Hardcover. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590. . . . . . . Nº de ref. de la librería V9780071359160

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Descripción McGraw-Hill Education - Europe. Estado de conservación: New. 2001. 3rd Edition. Hardcover. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780071359160

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Descripción McGraw-Hill Education, 2000. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CM-9780071359160

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