T�tulo: Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)
Editor: AVA Publishing
ISBN 10: 2940411417
ISBN 13: 9782940411412
Estado: Good

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Sinopsis

Packaging the Brand: The Relationship between Packaging Design and Brand Identity introduces readers to this most overtly commercial area of graphic design.

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Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.

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