Packaging The Brand: Exploring the relationship between packaging design and brand identity (Required Reading Range) - Tapa blanda

Packaging the Brand digs deeper by putting the subject in its specific context and perceiving it from different angles. Beautifully illustrated with designs that achieve a highly effective outcome through maximum creative input. * Boy Bastiaens, www.stormhand.com * I think the books you produce really are some of the best available. There aren't any other books I know of that showcase great 'real' industry brand work that's relevant to the kind of projects that most designers work with every day. * Lee Bennett, Head of Design, Propaganda Ltd * This is a very comprehensive book and quite different to other packaging books out there. It is very much based around concept, idea generation and branding. To me, this is a book that you buy to actually read, as opposed to looking at pictures. A unique book well worth the read for industry professionals and students. * Sarah Jones, RMIT, Australia * A useful book that documents the entire creative process from concept to disposal. Prepares students to meet the design challenges of contemporary markets. * Hilary Turnock, University of Sunderland, UK * This book is a good reference publication for Year 2 and 3 design degree students as it explains in a clear and succinct way the processes involved in creating dynamic and innovative packaging solutions. Excellent use of supporting imagery to accompany the text, which will be appeal to design students and will also help to explain processes and terminology more effectively, rather than including many, many pages of text. * Simon Gomes, University Centre Doncaster, UK * Fantastic book. There are few texts that explore the relationship between packaging and branding. There has been a rise in interest in this subject within our students and this book will be invaluable for them to understand the strategy and concept behind the packaging of a brand identity, is not just to place a logo on it, but produce a piece that communicates the brand philosophy. -- Andy Ellison, Nottingham Trent University, UK

Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.