186 pages. This book comines academic knowledge and the wisdom of experience in election campaigns. It is an important contribution to the fields of political communication and campaigns." FINE SOFTCOVER Size: 8vo - over 7�" - 9�" tall.

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Detalles bibliogr�ficos

T�tulo

THE PERSUASIVE POWER OF CAMPAIGN ADVERTISING.

Editor

Temple University Press:

Fecha de publicaci�n

2011

Idioma

Ingl�s

ISBN 10

1439903336

ISBN 13

9781439903339

Encuadernaci�n

Soft Cover

Estado

Fine

Cat�logos de vendedores

TELEVISION: The Media & Little Ole' Me.

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Sinopsis

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.

The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention.

The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

Acerca del autor

Travis N. Ridout is Associate Professor of Political Science at Washington State University and a coauthor (with Michael M. Franz, Paul B. Freedman, and Kenneth M. Goldstein) of Campaign Advertising and American Democracy (Temple). Michael M. Franz is Associate Professor of Government and Legal Studies at Bowdoin College and a coauthor (with Paul B. Freedman, Kenneth M. Goldstein, and Travis N. Ridout) of Campaign Advertising and American Democracy (Temple).

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