"Sales and operations planning is a widely proven, effective tool for gaining a greater degree of control over your company's operations. Through this powerful tool, companies around the globe have dramatically improved their ability to quickly respond to their customers' needs and rapidly adjust to fluctuations in the marketplace. ORCHESTRATING SUCCESS shows executives and managers how to link sales and marketing planning directly to the operations side of the business." This book has 157 pages and is illustrated.

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Detalles bibliogr�ficos

T�tulo

Orchestrating Success: Improve Control of the Business With Sales and Operations Planning

Editor

John Wiley & Sons, Inc., New York, New York, U.S.A.

Fecha de publicaci�n

1988

Idioma

Ingl�s

ISBN 10

0471132276

ISBN 13

9780471132271

Encuadernaci�n

Hard Cover

Edici�n

Eleventh Printing

Estado

Fine

Estado de la sobrecubierta

Fine

Cat�logos de vendedores

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Sinopsis

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Acerca del autor

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.

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Informaci�n empresarial del vendedor

Glued To The Tube Books
MN, U.S.A.

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