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Orchestrating Success: Improve Control of the Business with Sales & Operations Planning (Oliver Wight Library) - Tapa dura

Ling, Richard C.

 
9780471132271: Orchestrating Success: Improve Control of the Business with Sales & Operations Planning (Oliver Wight Library)

Sinopsis

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

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Acerca del autor

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.

"Sobre este título" puede pertenecer a otra edición de este libro.