How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships

Discover how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship.

What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or maybe success in sales just boils down to good old-fashioned hard work. While all these things contribute to sales success, business strategist David Snyder knows that the real key is reading different personality types--including one's own.

Based on Snyder's popular seminar, How to Mind-Read Your Customers will teach you how to:

• Gain insight into your own personalities
• Identify your strengths and weaknesses
• Gain a better understanding of yourself
• Understand and relate better to others
• Size up people as early as the first phone conversation
• Improve relationships with customers
• Enhance teamwork
• Eliminate mistakes in communication
• Make a great first impression
• Increase sales

Innovative and empowering, yet down-to-earth and humorous, How to Mind-Read Your Customers is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level.