Mass Media Research : An Introduction
Dominick, Joseph R., Wimmer, Roger D.
ISBN 10: 0534562744 ISBN 13: 9780534562748
Editorial: Wadsworth, 2002
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Encuadernación de tapa dura
Librería:
Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
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Descripción
Descripción:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo GRP98574255
Sinopsis:
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research. "InfoTrac College Edition" exercises reinforce students' learning.
Reseña del editor: This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
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Detalles bibliográficos
Título: Mass Media Research : An Introduction
Editorial: Wadsworth
Año de publicación: 2002
Encuadernación: Encuadernación de tapa dura
Condición: Very Good
Edición: 7th.