T�tulo: Marketing: a Quickstudy Laminated Reference Guide (Quickstudy Reference Guide)
Editor: QuickStudy Reference Guides (edition Second Edition, New Edition, Updated & Revised)
Fecha de publicaci�n: 2019
Idioma: Ingl�s
ISBN 10: 1423239911
ISBN 13: 9781423239918
Encuadernaci�n: Pamphlet
Edici�n: 2� Edici�n
Estado: Good

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Sinopsis

Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing’s most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor.
6 page laminated guide includes:

Core Concepts
Marketing Perspectives
- Key Marketing Perspectives to Guide Marketers
- The Marketing Environment
The Role of Marketing
Cross-Cultural Marketing
Target Markets
Market Segmentation
Products
- Goods, Services
- Total Product, Consumer Products
- Organizational or Industrial Products
- Product Development & the Product Life Cycle (PLC)
- Branding
- Product Mix Strategies
Communications in Marketing
- Personal Selling
- Managing the Sales Force
- Advertising, Advertising Techniques
- Sales Promotion
- Public Relations
Social Media & Online Content
- Online Content
- Big Data & Social Media Analytics
- Opinion Leaders & Social Media Influencers
Distribution: Channels & Logistics
- Channel of Distribution
- Retailing, Wholesaling or Wholesale Trade
- Marketing Logistics Management: Physical Distribution
- Consumer Privacy & Security
Purchasing Decisions
- Commercial & Industrial Market Purchase
- Market & Consumer Purchase
- The Adoption Process
Marketing Research & Decision Making
- Marketing Research Process
- Types of Research, Sources of Data
Price Determination
- Pricing Objectives
- Pricing Methods in Practice
Nonprofit Marketing

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