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Sinopsis
Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing’s most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor.
6 page laminated guide includes:
- Core Concepts
- Marketing Perspectives
- Key Marketing Perspectives to Guide Marketers
- The Marketing Environment
- The Role of Marketing
- Cross-Cultural Marketing
- Target Markets
- Market Segmentation
- Products
- Goods, Services
- Total Product, Consumer Products
- Organizational or Industrial Products
- Product Development & the Product Life Cycle (PLC)
- Branding
- Product Mix Strategies
- Communications in Marketing
- Personal Selling
- Managing the Sales Force
- Advertising, Advertising Techniques
- Sales Promotion
- Public Relations
- Social Media & Online Content
- Online Content
- Big Data & Social Media Analytics
- Opinion Leaders & Social Media Influencers
- Distribution: Channels & Logistics
- Channel of Distribution
- Retailing, Wholesaling or Wholesale Trade
- Marketing Logistics Management: Physical Distribution
- Consumer Privacy & Security
- Purchasing Decisions
- Commercial & Industrial Market Purchase
- Market & Consumer Purchase
- The Adoption Process
- Marketing Research & Decision Making
- Marketing Research Process
- Types of Research, Sources of Data
- Price Determination
- Pricing Objectives
- Pricing Methods in Practice
- Nonprofit Marketing
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Marketing: a Quickstudy Laminated Reference Guide (Quickstudy Reference Guide)
Publicado por
QuickStudy Reference Guides (edition Second Edition, New Edition, Updated & Revised), 2019
ISBN 10: 1423239911
ISBN 13: 9781423239918
Antiguo o usado
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Pamphlet. Condición: Good. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Second Edition, New Edition, Updated & Revised. Nº de ref. del artículo: 1423239911-11-1
Cantidad disponible: 2 disponibles
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Marketing : A Quickstudy Laminated Reference Guide
Publicado por
BarCharts Publishing, Inc., 2019
ISBN 10: 1423239911
ISBN 13: 9781423239918
Antiguo o usado
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 18226222-6
Cantidad disponible: 1 disponibles
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Marketing : A Quickstudy Laminated Reference Guide
Publicado por
BarCharts Publishing, Inc., 2019
ISBN 10: 1423239911
ISBN 13: 9781423239918
Antiguo o usado
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Used book that is in almost brand-new condition. Nº de ref. del artículo: 49891825-6
Cantidad disponible: 1 disponibles
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Marketing: a Quickstudy Laminated Reference Guide (Quickstudy Reference Guide)
Publicado por
QuickStudy Reference Guides, 2019
ISBN 10: 1423239911
ISBN 13: 9781423239918
Antiguo o usado
Librería: A Team Books, Conway, AR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
pamphlet. Condición: Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Nº de ref. del artículo: sun0000009513
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Marketing
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 38082677-n
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Marketing (Paperback)
Publicado por
Barcharts, Inc, Boca Raton, 2019
ISBN 10: 1423239911
ISBN 13: 9781423239918
Nuevo
Paperback
Librería: Grand Eagle Retail, Mason, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core ConceptsMarketing Perspectives Key Marketing Perspectives to Guide MarketersThe Marketing EnvironmentThe Role of MarketingCross-Cultural MarketingTarget MarketsMarket SegmentationProducts Goods, ServicesTotal Product, Consumer ProductsOrganizational or Industrial ProductsProduct Development & the Product Life Cycle (PLC)BrandingProduct Mix StrategiesCommunications in Marketing Personal SellingManaging the Sales ForceAdvertising, Advertising TechniquesSales PromotionPublic RelationsSocial Media & Online Content Online ContentBig Data & Social Media AnalyticsOpinion Leaders & Social Media InfluencersDistribution: Channels & Logistics Channel of DistributionRetailing, Wholesaling or Wholesale TradeMarketing Logistics Management: Physical DistributionConsumer Privacy & SecurityPurchasing Decisions Commercial & Industrial Market PurchaseMarket & Consumer PurchaseThe Adoption ProcessMarketing Research & Decision Making Marketing Research ProcessTypes of Research, Sources of DataPrice Determination Pricing ObjectivesPricing Methods in PracticeNonprofit Marketing Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781423239918
Cantidad disponible: 1 disponibles
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Marketing
Publicado por
QuickStudy Reference Guides, 2019
ISBN 10: 1423239911
ISBN 13: 9781423239918
Antiguo o usado
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 38082677
Cantidad disponible: Más de 20 disponibles
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Marketing
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. 2nd Second Edition, New Edition, Updated and Revised ed. Nº de ref. del artículo: LU-9781423239918
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Marketing (Quickstudy Reference Guide)
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Brand New. 2nd lam chrt edition. 6 pages. 11.00x8.50x0.06 inches. In Stock. Nº de ref. del artículo: 1423239911
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Marketing (Paperback)
Publicado por
Barcharts, Inc, Boca Raton, 2019
ISBN 10: 1423239911
ISBN 13: 9781423239918
Nuevo
Paperback
Librería: AussieBookSeller, Truganina, VIC, Australia
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor. 6 page laminated guide includes: Core ConceptsMarketing Perspectives Key Marketing Perspectives to Guide MarketersThe Marketing EnvironmentThe Role of MarketingCross-Cultural MarketingTarget MarketsMarket SegmentationProducts Goods, ServicesTotal Product, Consumer ProductsOrganizational or Industrial ProductsProduct Development & the Product Life Cycle (PLC)BrandingProduct Mix StrategiesCommunications in Marketing Personal SellingManaging the Sales ForceAdvertising, Advertising TechniquesSales PromotionPublic RelationsSocial Media & Online Content Online ContentBig Data & Social Media AnalyticsOpinion Leaders & Social Media InfluencersDistribution: Channels & Logistics Channel of DistributionRetailing, Wholesaling or Wholesale TradeMarketing Logistics Management: Physical DistributionConsumer Privacy & SecurityPurchasing Decisions Commercial & Industrial Market PurchaseMarket & Consumer PurchaseThe Adoption ProcessMarketing Research & Decision Making Marketing Research ProcessTypes of Research, Sources of DataPrice Determination Pricing ObjectivesPricing Methods in PracticeNonprofit Marketing Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9781423239918
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