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Detalles bibliogr�ficos

T�tulo: Managing Customer Value: Creating Quality and Service That Customers Can See
Editor: Free Press
Fecha de publicaci�n: 1994
Idioma: Ingl�s
ISBN 10: 0029110459
ISBN 13: 9780029110454
Encuadernaci�n: hardcover
Estado: Very Good

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Sinopsis

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

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Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.

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