Aimed at strategic planners, chief executives and mid-level to senior managers, this volume spells out the questions that need to be asked about strategy and offers 10 principles that every organization and its people should adopt. It aims to provide the tools needed to develop core business strategies and create profit.

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Manning is an independent consultant on competitive strategy and change management. Previously he was Chairman and CEO of the McCann-Erickson advertising agency in South Africa and head of marketing for Coca-Cola Export Corporation in Southern and Central Africa.

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