Making Sense of Strategy - Tapa dura

Manning

 
9780814471562: Making Sense of Strategy

Sinopsis

Aimed at strategic planners, chief executives and mid-level to senior managers, this volume spells out the questions that need to be asked about strategy and offers 10 principles that every organization and its people should adopt. It aims to provide the tools needed to develop core business strategies and create profit.

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Acerca del autor

Manning is an independent consultant on competitive strategy and change management. Previously he was Chairman and CEO of the McCann-Erickson advertising agency in South Africa and head of marketing for Coca-Cola Export Corporation in Southern and Central Africa.

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Otras ediciones populares con el mismo título

9780814473610: Making Sense of Strategy

Edición Destacada

ISBN 10:  081447361X ISBN 13:  9780814473610
Editorial: Amacom, 2005
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