KEY TOPICS IN ATTITUDES AND PERSUASION

CWALINA WOJCIECH

ISBN 10: 1032963468 ISBN 13: 9781032963464

Editorial: Routledge, 2026

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Sinopsis:

This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed.

This book guides readers through five core sections that examine the essential properties and components of attitudes, key theoretical frameworks explaining attitude formation and change, methodologies for measuring and assessing attitudes, real-world applications across diverse domains, and cutting-edge research and emerging trends. It looks at how attitude theory can be applied to health behaviours, political decision-making, marketing strategies, and environmental sustainability initiatives. This book also presents valuable insights into recognising and defending against manipulative persuasion techniques, from propaganda to deception in the marketplace.

By highlighting the profound influence attitudes exert on human behaviour, this book serves as essential reading for students of social psychology, applied psychology, sociology, political science, communication, marketing, and management. It will also be of interest to anyone interested in knowing more about the psychology behind persuasion and attitudes.

Acerca del autor:

Wojciech Cwalina is Professor and Head of the Department of Social Psychology at the Maria Curie-Skłodowska University in Lublin, Poland.

Paweł Koniak is an Assistant Professor at the Department of Social Psychology, Maria Curie-Skłodowska University, Lublin, Poland.

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Detalles bibliogr�ficos

T�tulo: KEY TOPICS IN ATTITUDES AND PERSUASION
Editorial: Routledge
A�o de publicaci�n: 2026
Encuadernaci�n: Encuadernaci�n de tapa blanda
Condici�n: NEW

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Cwalina, Wojciech; Koniak, Pawel

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Key Topics in Attitudes and Persuasion

Wojciech Cwalina

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Cwalina, Wojciech; Koniak, Pawel

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Cwalina, Wojciech; Koniak, Pawel

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Cwalina, Wojciech; Koniak, Pawel

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Cwalina, Wojciech; Koniak, Pawel

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Key Topics in Attitudes and Persuasion (Paperback)

Wojciech Cwalina

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ISBN 10: 1032963468 ISBN 13: 9781032963464

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Paperback. Condici�n: new. Paperback. This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed.This book guides readers through five core sections that examine the essential properties and components of attitudes, key theoretical frameworks explaining attitude formation and change, methodologies for measuring and assessing attitudes, real-world applications across diverse domains, and cutting-edge research and emerging trends. It looks at how attitude theory can be applied to health behaviours, political decision-making, marketing strategies, and environmental sustainability initiatives. This book also presents valuable insights into recognising and defending against manipulative persuasion techniques, from propaganda to deception in the marketplace.By highlighting the profound influence attitudes exert on human behaviour, this book serves as essential reading for students of social psychology, applied psychology, sociology, political science, communication, marketing, and management. It will also be of interest to anyone interested in knowing more about the psychology behind persuasion and attitudes. This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de ref. del art�culo: 9781032963464

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Key Topics in Attitudes and Persuasion (Paperback)

Wojciech Cwalina

Publicado por Taylor & Francis Ltd, London, 2026

ISBN 10: 1032963468 ISBN 13: 9781032963464

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Librería: CitiRetail, Stevenage, Reino Unido

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Paperback. Condici�n: new. Paperback. This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed.This book guides readers through five core sections that examine the essential properties and components of attitudes, key theoretical frameworks explaining attitude formation and change, methodologies for measuring and assessing attitudes, real-world applications across diverse domains, and cutting-edge research and emerging trends. It looks at how attitude theory can be applied to health behaviours, political decision-making, marketing strategies, and environmental sustainability initiatives. This book also presents valuable insights into recognising and defending against manipulative persuasion techniques, from propaganda to deception in the marketplace.By highlighting the profound influence attitudes exert on human behaviour, this book serves as essential reading for students of social psychology, applied psychology, sociology, political science, communication, marketing, and management. It will also be of interest to anyone interested in knowing more about the psychology behind persuasion and attitudes. This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de ref. del art�culo: 9781032963464

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