T�tulo: Make an Impact with Your Written English: How to Use Word Power to Impress in Presentations, Reports, PR and Meetings (Better Business English)
Editor: Kogan Page
Fecha de publicaci�n: 2009
Idioma: Ingl�s
ISBN 10: 0749455195
ISBN 13: 9780749455194
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: New

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Sinopsis

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience.

It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand.

An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.

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Fiona Talbot is an internationally acclaimed business writing author and founder of the #wordpowerskills 4-step business writing system. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. Her books are workplace self-development guides and recommended reading in business schools and universities worldwide, as well as by large scale employers (such as The Federal Aviation Administration in the U.S.), medium-sized enterprises and start-ups. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few.

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