Make an Impact with Your Written English: How to Use Word Power to Impress in Presentations, Reports, PR and Meetings: 2 (Better Business English)

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9780749455194: Make an Impact with Your Written English: How to Use Word Power to Impress in Presentations, Reports, PR and Meetings: 2 (Better Business English)

Book by Talbot Fiona

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the

right reasons, whatever the target audience.

It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand.

An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.

Biografía del autor:

Fiona Talbot co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language. She now runs TQI Word Power Skills, a Business Writing Skills Consultancy. She runs workshops and delivers individual coaching at all levels in all types of business - from Directors of blue chip companies down to more junior staff in smaller companies.

She has written articles for Personnel Today, British Airways, New Civil Engineer, CCF magazine, as well as various marketing columns for regional newspapers and features for Chamber of Commerce newsletters.

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1.

Fiona Talbot
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749455195 ISBN 13: 9780749455194
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. 214 x 138 mm. Language: English . Brand New Book. Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as brand you and your organizational brand. This is an essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc. Nº de ref. de la librería AA99780749455194

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2.

Fiona Talbot
Editorial: Kogan Page Limited/Viva Books (2009)
ISBN 10: 0749455195 ISBN 13: 9780749455194
Nuevos Softcover Primera edición Cantidad: > 20
Librería
BookVistas
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Kogan Page Limited/Viva Books, 2009. Softcover. Estado de conservación: New. First edition. English is a major language of international commerce as well as the world?s language of the internet and global access to knowledge. For native and non-native speakers it is essential to write clear, concise messages and avoid verbosity. The fewer words you write, the more important it is that you get them right and impress your readers. Make an impact with your written English will help you to promote and sell your messages - and "brand you". Complete with checklists for action, the book gives step-by-step advice on how to make your mark in: ? PR ? Minutes ? Presentations ? Manuals ? Reports ? Cyberspace Make an Impact with your Written English is an essential toolkit specially geared to international business success. Keep it by your desk or take it on your travels. You can?t afford to be without it. Contents: Introduction ? Writing English for Business : Defining readers, customers and audience ? Your audience can be anyone and everyone ? Different cultures, different approaches ? Approaching that white space ? Different cultures, different personalities ? Your checklist for action ? Deciding your Business Writing Objectives :Describing what you and your organization do ? Focus on the message, not just the translation ? English dictionary syndrome ? Online translations ? ?Brand you? and your company brand ? Your checklist for action ? Reading and Writing Challenges and Needs : Help your readers ? Choose the right font for international business ? Underlining, italics and justifying margins ? Technology of the ?instantly available? ? Scan reading and skimming: a new norm ? Your checklist for action ? Writing for Presentations and Talks: Create an advantage: get noticed for the right reasons ? Avoiding distractions ? I knew you would ask that! ? Further tips for making life easier ? Your checklist for action ? We All Need to Write to Market and Sell: Everyone is an ambassador and salesperson ? Writing is a key that opens the door ? Advertising and promotional literature for a global market ? Sales letters must enable that call to action ? Are you planning to buy? ? Are you selling? ? Do not mislead your buyers or be misled by sellers ? Chasing payment: one style does not suit all ? Your checklist for action ? Making an Impact Through Written Word Power : The wow factor sets you apart ? Word power skills ? Look at the world around you ? Without common sense, you will fail ? Regularly refresh your word power ? An introduction to customer focus in writing ? Standard endings can destroy the personal touch ? Your checklist for action ? Four Steps to Success : The word power skills system ? Being correct for purpose ? Write clearly ? How simplicity can free you to impress ? Plain English ? Gobbledegook ? Structuring your writing ? Your checklist for action ? Writing Press Releases and Editorial : Create the right publicity ? Different words and styles for different target publications ? Standard Press release layout ? Words to help your press release make an impact ? Product recall press releases ? Jargon in advertising and public relations ? Outsourcing your public relations ? Your checklist for action ? Writing Reports : The changing face of reports ? Evaluate your target audience and your role ? A checklist to help you plan ? Different perspectives ? Making your mark and anticipating questions ? Writing can inadvertently put up barriers ? Technical reports ? Your checklist for action ?Writing Agendas, Meeting Notes and Minutes : Writing a meeting agenda ? Purpose and objectives in a typical agenda ? Make an impact in meeting notes and minutes ? Action sheets ? Style tips for minutes ? Defining timescales will help you ? Converting notes to minutes: the vital stages ? Review of minutes: handle with care ? Your checklist for action ?Word Power Skills 2.0: Printed Pages: 152. Nº de ref. de la librería 58778

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3.

Fiona Talbot
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749455195 ISBN 13: 9780749455194
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. 214 x 138 mm. Language: English . Brand New Book. Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as brand you and your organizational brand. This is an essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc. Nº de ref. de la librería AA99780749455194

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4.

Fiona Talbot
Editorial: Kogan Page Limited/Viva Books (2009)
ISBN 10: 0749455195 ISBN 13: 9780749455194
Nuevos Softcover Primera edición Cantidad: > 20
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Kogan Page Limited/Viva Books, 2009. Softcover. Estado de conservación: New. First edition. English is a major language of international commerce as well as the world’s language of the internet and global access to knowledge. For native and non-native speakers it is essential to write clear, concise messages and avoid verbosity. The fewer words you write, the more important it is that you get them right and impress your readers. Make an impact with your written English will help you to promote and sell your messages - and "brand you". Complete with checklists for action, the book gives step-by-step advice on how to make your mark in: • PR • Minutes • Presentations • Manuals • Reports • Cyberspace Make an Impact with your Written English is an essential toolkit specially geared to international business success. Keep it by your desk or take it on your travels. You can’t afford to be without it. Contents: Introduction • Writing English for Business : Defining readers, customers and audience • Your audience can be anyone and everyone • Different cultures, different approaches • Approaching that white space • Different cultures, different personalities • Your checklist for action • Deciding your Business Writing Objectives :Describing what you and your organization do • Focus on the message, not just the translation • English dictionary syndrome • Online translations • ‘Brand you’ and your company brand • Your checklist for action • Reading and Writing Challenges and Needs : Help your readers • Choose the right font for international business • Underlining, italics and justifying margins • Technology of the ‘instantly available’ • Scan reading and skimming: a new norm • Your checklist for action • Writing for Presentations and Talks: Create an advantage: get noticed for the right reasons • Avoiding distractions • I knew you would ask that! • Further tips for making life easier • Your checklist for action • We All Need to Write to Market and Sell: Everyone is an ambassador and salesperson • Writing is a key that opens the door • Advertising and promotional literature for a global market • Sales letters must enable that call to action • Are you planning to buy? • Are you selling? • Do not mislead your buyers or be misled by sellers • Chasing payment: one style does not suit all • Your checklist for action • Making an Impact Through Written Word Power : The wow factor sets you apart • Word power skills • Look at the world around you • Without common sense, you will fail • Regularly refresh your word power • An introduction to customer focus in writing • Standard endings can destroy the personal touch • Your checklist for action • Four Steps to Success : The word power skills system • Being correct for purpose • Write clearly • How simplicity can free you to impress • Plain English • Gobbledegook • Structuring your writing • Your checklist for action • Writing Press Releases and Editorial : Create the right publicity • Different words and styles for different target publications • Standard Press release layout • Words to help your press release make an impact • Product recall press releases • Jargon in advertising and public relations • Outsourcing your public relations • Your checklist for action • Writing Reports : The changing face of reports • Evaluate your target audience and your role • A checklist to help you plan • Different perspectives • Making your mark and anticipating questions • Writing can inadvertently put up barriers • Technical reports • Your checklist for action •Writing Agendas, Meeting Notes and Minutes : Writing a meeting agenda • Purpose and objectives in a typical agenda • Make an impact in meeting notes and minutes • Action sheets • Style tips for minutes • Defining timescales will help you • Converting notes to minutes: the vital stages • Review of minutes: handle with care • Your checklist for action •Word Power Skills 2.0: Print. Nº de ref. de la librería 58778

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Fiona Talbot
ISBN 10: 0749455195 ISBN 13: 9780749455194
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494551940000000

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Fiona Talbot
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ISBN 10: 0749455195 ISBN 13: 9780749455194
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Descripción Kogan Page, 2009. Estado de conservación: New. Nº de ref. de la librería GH9780749455194

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Fiona Talbot
Editorial: Kogan Page Ltd
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Make an Impact with Your Written English: How to Use Word Power to Impress in Presentations, Reports, PR and Meetings, Fiona Talbot, "Make an Impact with your Written English" deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand. This is an essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc. Nº de ref. de la librería B9780749455194

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Talbot, Fiona
ISBN 10: 0749455195 ISBN 13: 9780749455194
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 857533

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Fiona Talbot
Editorial: Kogan Page (2012)
ISBN 10: 0749455195 ISBN 13: 9780749455194
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Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
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Descripción Kogan Page, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0749455195

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Talbot, Fiona
Editorial: Kogan Page Ltd (2009)
ISBN 10: 0749455195 ISBN 13: 9780749455194
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Revaluation Books
(Exeter, Reino Unido)
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Descripción Kogan Page Ltd, 2009. Paperback. Estado de conservación: Brand New. 160 pages. 8.54x5.47x0.47 inches. In Stock. Nº de ref. de la librería __0749455195

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