Hidden in Plain Sight: How to Create Extraordinary Products for

Jan Chipchase

375 valoraciones de Goodreads

Idioma: inglés

Editorial: HarperCollins Publishers Inc, 2013

0062125699 / 9780062125699

Librería: Book Grocer, Tullamarine, VIC, AustraliaBook Grocer

Vendedor de 5 estrellas

Vendedor de IberLibro desde 15 de octubre de 2025

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Descripción del artículo del vendedor

Jan Chipchase, HarperCollins Publishers Inc. Who are your next customers-not just the ones you are serving today but the ones you'll need three, five, ten years from now How do you figure out what goods and services will attract them in the future How do you figure this out ahead of your competitors According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He's eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world's largest companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or through to the most high-tech wireless network. In Hidden in Plain Sight , Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase's goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see-and capitalize upon-what is hidden in plain sight today to create businesses tomorrow.…

N° de ref. del artículo 9780062125699-SECONDHAND

Título
Hidden in Plain Sight: How to Create Extraordinary Products for
Autor
Jan Chipchase
Editorial
HarperCollins Publishers Inc
Año de publicación
2013
Tipo de libro
Hardback
Encuadernación
Hardback
Idioma
inglés
ISBN 10
0062125699
ISBN 13
9780062125699
Edición
3ª Edición
Peso del artículo
408 gramos
Dimensiones
152

Book Grocer

Tullamarine, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 15 de octubre de 2025

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 15 a 25 días hábilesDe 15 a 25 días hábiles
Primer artículoEUR 26,89EUR 26,89
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