Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

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9780062125699: Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
Críticas:

"...a lively, thought-provoking, and often humorous read." -- Publishers Weekly

Reseña del editor:

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He's eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world's largest companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or through to the most high-tech wireless network. In "Hidden in Plain Sight", Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase's goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow.

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Chipchase, Jan
ISBN 10: 0062125699 ISBN 13: 9780062125699
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Jan Chipchase, Simon Steinhardt
Editorial: HarperCollins Publishers Inc, United States (2013)
ISBN 10: 0062125699 ISBN 13: 9780062125699
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Descripción HarperCollins Publishers Inc, United States, 2013. Hardback. Estado de conservación: New. 229 x 155 mm. Language: English . Brand New Book. Who are your next customers - not just the ones you are serving today but the ones you ll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He s eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world s largest companies, a distinct competitive advantage, whether they re delivering the most low-tech bar of soap or through to the most high-tech wireless network. In Hidden in Plain Sight , Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase s goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow. Nº de ref. de la librería AA89780062125699

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Jan Chipchase, Simon Steinhardt
Editorial: HarperCollins Publishers Inc, United States (2013)
ISBN 10: 0062125699 ISBN 13: 9780062125699
Nuevos Tapa dura Cantidad: 10
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The Book Depository US
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Descripción HarperCollins Publishers Inc, United States, 2013. Hardback. Estado de conservación: New. 229 x 155 mm. Language: English . Brand New Book. Who are your next customers - not just the ones you are serving today but the ones you ll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He s eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world s largest companies, a distinct competitive advantage, whether they re delivering the most low-tech bar of soap or through to the most high-tech wireless network. In Hidden in Plain Sight , Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase s goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow. Nº de ref. de la librería AA89780062125699

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Descripción Harper Collins Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 0062125699

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Chipchase, Jan
Editorial: HarperCollins Publishers Inc (2013)
ISBN 10: 0062125699 ISBN 13: 9780062125699
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Descripción HarperCollins Publishers Inc, 2013. Estado de conservación: New. 2013. Hardcover. Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently. Num Pages: 256 pages. BIC Classification: KJC; KJMV6. Category: (G) General (US: Trade). Dimension: 234 x 162 x 23. Weight in Grams: 418. . . . . . . Nº de ref. de la librería V9780062125699

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Chipchase, Jan/ Steinhardt, Simon
Editorial: Harpercollins (2013)
ISBN 10: 0062125699 ISBN 13: 9780062125699
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Descripción Harpercollins, 2013. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780062125699

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Descripción HarperBusiness. Hardcover. Estado de conservación: New. 0062125699 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 16307009

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Descripción HarperCollins Publishers Inc. Estado de conservación: New. 2013. Hardcover. Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently. Num Pages: 256 pages. BIC Classification: KJC; KJMV6. Category: (G) General (US: Trade). Dimension: 234 x 162 x 23. Weight in Grams: 418. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780062125699

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Jan Chipchase, Simon Steinhardt
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Descripción Hardback. Estado de conservación: New. Not Signed; Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation. book. Nº de ref. de la librería ria9780062125699_rkm

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Jan Chipchase
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ISBN 10: 0062125699 ISBN 13: 9780062125699
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Descripción HarperCollins Publishers Inc, 2013. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780062125699

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