Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

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9780062125699: Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. 

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.

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From the Back Cover:

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.

Who are your next customers—not just the ones you are serving today but the ones you'll need three, five, or ten years from now? How do you figure out what goods and services will attract them in the future before your competitors do?

According to Jan Chipchase—whom Fast Company has called the "James Bond of design research" and Fortune has called the "Indiana Jones of technology for the developing world"—most of the clues are right in front of us. The key is learning to see the ordinary in a revolutionary new way. As the executive creative director of Global Insights at frog, an award-winning global design and innovation company, Chipchase draws on everyday objects and patterns to show us how to see the world differently, from making a phone call to filling up a gas tank to ascertaining whether it's actually half-and-half you're pouring into your coffee. Chipchase is always looking for opportunities—gaps, anomalies, and contradictions—that will give his clients, some of the world's largest and most successful companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or the most high-tech wireless network.

In Hidden in Plain Sight, Chipchase takes readers on his journeys around the globe and shares his methods for identifying the unmet needs of customers. No matter where he stops—whether Cleveland or Kabul—his goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see, and capitalize upon, what is hidden in plain sight today to create businesses tomorrow.

About the Author:

Jan Chipchase is the executive creative director of Global Insights at frog, where he runs global research and insights practice. He has more than twenty-five patents pending, and his research has been featured in leading international media, including the New York Times, the BBC, the Economist, National Geographic, and Wired, and his blog Future Perfect is read in 191 countries. In 2011 Fast Company named him one of the one hundred most creative people in business. He is based in San Francisco and travels extensively and frequently throughout the world.

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Jan Chipchase, Simon Steinhardt
Editorial: HarperCollins Publishers Inc, United States (2013)
ISBN 10: 0062125699 ISBN 13: 9780062125699
Nuevos Tapa dura Cantidad: 10
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Descripción HarperCollins Publishers Inc, United States, 2013. Hardback. Estado de conservación: New. Language: English . Brand New Book. Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as one of the 50 smartest people in tech, has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow s Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see-and capitalize upon-what is hidden in plain sight today to create businesses tomorrow. Nº de ref. de la librería AA89780062125699

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Descripción 2013. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VC-9780062125699

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Jan Chipchase, Simon Steinhardt
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Descripción HarperCollins Publishers Inc, United States, 2013. Hardback. Estado de conservación: New. Language: English . Brand New Book. Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as one of the 50 smartest people in tech, has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow s Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see-and capitalize upon-what is hidden in plain sight today to create businesses tomorrow. Nº de ref. de la librería AA89780062125699

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Descripción Harper Collins Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 0062125699

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Descripción HarperBusiness 2013-06-20, 2013. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04997338

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Descripción HarperBusiness. Hardcover. Estado de conservación: New. 0062125699 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2132256418

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Descripción HarperBusiness 4/16/2013, 2013. Hardback or Cased Book. Estado de conservación: New. Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers. Book. Nº de ref. de la librería BBS-9780062125699

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Descripción 2013. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780062125699

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Descripción HarperCollins Publishers Inc, 2013. Estado de conservación: New. 2013. Hardcover. Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently. Num Pages: 256 pages. BIC Classification: KJC; KJMV6. Category: (G) General (US: Trade). Dimension: 234 x 162 x 23. Weight in Grams: 418. . . . . . . Nº de ref. de la librería V9780062125699

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Jan Chipchase, Simon Steinhardt
Editorial: HarperBusiness 2013-06-20 (2013)
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Descripción HarperBusiness 2013-06-20, 2013. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-HCL-00009701

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