The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
Idioma: inglés
Editorial: Berrett-Koehler Publishers, 2023
- Tapa blanda
- Usado
Librería: Goodwill of Silicon Valley, SAN JOSE, CA, Estados Unidos de AmericaGoodwill of Silicon Valley
Vendedor de IberLibro desde 28 de junio de 2024
Condición: Usado - Aceptable
EUR 12,73
Cantidad disponible: 1 disponible
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Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.
N° de ref. del artículo GWSVV.152300570X.G
- Título
- The Heart of Innovation: A Field Guide for Navigating to Authentic Demand
- Autor
- Chanoff, Matt; Furst, Merrick; Sabbah, Daniel; Wegman, Mark
- Editorial
- Berrett-Koehler Publishers
- Año de publicación
- 2023
- Estado
- good
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 152300570X
- ISBN 13
- 9781523005703
Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an $8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.
The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand—or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.
At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the “black box” of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation—incremental improvement, company transformation, and radical “formative” innovation.
Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM’s entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.
If customers are already pulling your innovation from your hands, you don’t need this book. Otherwise, reach for The Heart of Innovation.
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Acerca del autor
Dr. Merrick Furst is a Distinguished Professor and the Director of the Center for Deliberate Innovation at Georgia Tech. He founded Flashpoint@GT, a first-of-its-kind startup engineering studio that developed formative leaders and exceptional technology startups. Merrick was the president of the International Computer Science Institute at UC Berkeley, and before that was a professor and dean at Carnegie Mellon.
Dr. Mark Wegman is an IBM fellow, IBM’s highest technical honor with more than 100 publications and over 16,000 citations, primarily in algorithms, information theory, compilers and software engineering. He is also an ACM and IEEE Fellow, a Member of the National Academy of Engineering, and a Distinguished Alumnus of UC Berkeley.
Dr. Daniel Sabbah was the CTO and General Manager, Next Generation Platform, at IBM Corp. He was responsible for creating IBM's Cloud platform and aligning IBM's direction for Cloud and Mobility. He holds an MA and Ph.D. in Computer Science from the University of Rochester and and MBA from the Wharton School, University of Pennsylvania.
“Acerca de” puede pertenecer a otra edición de este título.
Goodwill of Silicon Valley
SAN JOSE, CA, Estados Unidos de America
Vendedor de IberLibro desde 28 de junio de 2024
Tarifas de envío en Estados Unidos de America
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Goodwill of Silicon Valley’s mission is to support our employees, our customers, and people with challenging barriers to employment; to raise their standard of living and improve their lives through our services and social enterprise. Founded in Santa Clara County in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients’ sense of self-worth. We do this through workforce creation, vocational training, and environmental stewardship. With 18 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities.…
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Goodwill of Silicon Valley
1080 North 7th Street
San Jose, CA Estados Unidos de America 95112
Goodwill of Silicon Valley’s mission is to support our employees, our customers, and people with challenging barriers to employment; to raise their standard of living and improve their lives through our services and social enterprise.
Founded in Santa Clara County, California, USA in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients’ sense of self-worth. We do this through workforce creation, vocational training, and environmental stewardship. With 18 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities.
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